Binance Hits 250M Users, Eyes 1B: Crypto Giant's 2024 Milestone

Binance, the world's leading cryptocurrency exchange, has reached a significant milestone with 250 million active users, marking a quarter of a billion registered users by the end of 2024. This achievement reflects the strength of Binance's community and the strides made by the company throughout the year. In a recent Binance Square post, Binance's Chief Marketing Officer, Rachel Conlan, highlighted this milestone as a stepping stone towards onboarding 1 billion users, stating, "What a milestone to close 2024; a quarter of a billion registered users! This achievement reflects the strength of our community and the strides we’ve made this year. One step closer to onboarding 1 billion users – 2025, here we come!"

Beyond celebrating Binance's status as the world's leading cryptocurrency institution, the company's 2024 end-of-year report reveals that the crypto industry has become a major segment in its own right. This growth brings new challenges and opportunities, with Binance, as the industry leader, poised to spearhead the resolution of key issues and benefit from ongoing and upcoming tailwinds.

Binance's 2024 end-of-year report details the company's impressive user, transaction, and asset growth. By year's end, Binance had hit the 250 million active user mark, with a 50% increase in user base during the latter half of the year. Notably, Binance achieved not just high retail user growth but also significant institutional user growth, with a nearly 100% increase in active institutional users last year. This impressive retail and institutional growth led to a surge in transaction volume ($100 trillion) and assets under custody ($160 billion), as well as a 226% increase in active users for Binance Pay and a 144% increase in total value locked (TVL) for Binance Earn, one of the company's top decentralized finance (DeFi) products.

Binance's leadership extends to security and compliance, where the company has distinguished itself as a proactive leader in establishing and implementing best practices. Binance's dedicated team of 650 security experts helped prevent $4.2 billion in potential user losses and recovered $88 million in stolen funds during 2024. The company also trained over 1,300 investigators in