Binance Gamifies Engagement: 200-Point Airdrop for BLESS Launch

Binance Alpha will launch Bless (BLESS), a decentralized computing infrastructure project, on September 23, 2025, marking its first listing of the token. The platform will distribute $BLESS tokens via an airdrop campaign, requiring users to accumulate at least 200 Alpha Points to qualify for the claim. The airdrop window opens at 09:00 UTC on September 23 and closes at 09:00 UTC on September 24, with claims processed through the Alpha Event page on Binance’s platform . Users must pay a 15-point fee to participate, and unclaimed tokens may be redistributed if the reward pool remains partially unfunded .

The $BLESS airdrop aligns with Binance Alpha’s strategy to incentivize user engagement with early-stage projects. Alpha Points are earned through trading activity and asset holdings on the Binance platform, with rewards varying based on trade volume and account balance thresholds. For instance, holding $1,000–$9,999 in assets grants 2 points per day, while trading on Binance Smart Chain doubles volume-based points . The 200-point threshold reflects Binance’s recent trend of adjusting airdrop requirements to prioritize active users, as seen in prior campaigns like the Alpha Points Second Airdrop, where thresholds were raised to 65 points in April 2025 .

Bless Network, the project behind $BLESS, aims to leverage idle computing resources from consumer devices to create a decentralized infrastructure for AI, machine learning, and data processing. The platform employs WASM sandboxes for task security and blockchain for transparent transactions. Its orchestration system dynamically allocates tasks to nodes, ensuring stability even if individual nodes fail. By utilizing underused hardware globally, Bless seeks to reduce costs compared to centralized cloud providers like AWS or Google Cloud . The project’s partnership with Binance could accelerate its adoption, given the exchange’s access to a vast user base and liquidity pools .

Binance has also scheduled the launch of $BLESSUSDT perpetual futures on September 23 at 09:30 UTC, with a maximum leverage of 50x. The contract will be included in the Binance Futures New Listing Fee Promotion campaign and will support multi-asset mode. Futures trading will be followed by the inclusion of $BLESS in Futures Copy Trading within 24 hours of listing . These steps indicate Binance’s broader strategy to integrate Bless into its derivatives ecosystem, potentially boosting the token’s liquidity and market exposure.

Analysts note that the airdrop’s 200-point requirement may favor users with moderate trading activity and holdings, aligning with Binance’s goal of rewarding active participants. For example, accounts holding $100,000 in assets without trading activity earn only 4 points per day, accumulating 60 points over 15 days—well below the threshold . Conversely, users executing $10 in daily trades earn 3 points, necessitating additional holdings to meet the requirement. This structure could drive increased spot and futures trading volumes on Binance, particularly in pairs like BNB/USDT, as users seek to maximize Alpha Points .

The Bless listing and airdrop follow Binance’s recent updates to its Alpha Points program, which raised thresholds to 65 points in April 2025 to discourage passive holding . The current 200-point requirement suggests a further emphasis on user activity, potentially reshaping engagement patterns on the platform. While this could enhance liquidity and adoption for $BLESS, it may also limit accessibility for smaller traders, who must balance trading efforts with holding requirements .