Binance Expands HODLer Airdrops with Treehouse, Allocates 1.25% of TREE Supply to Reward Users

Binance has expanded its HODLer Airdrops initiative by incorporating Treehouse (TREE), a decentralized fixed income layer, as the 29th project in the program. The airdrop, allocating 1.25% of TREE’s total supply (12.5 million tokens), will be distributed to users who staked BNB in specific yield products between July 10–13, 2025. Recipients will receive tokens in their spot accounts one hour before trading commences on July 29, 2025, with deposits opening for TREE on July 28 at 16:00 UTC [1]. The token will debut on Binance’s spot market with trading pairs against USDT, USDC, BNB, FDUSD, and TRY, tagged under a “Seed” classification [2].

The listing aligns with Binance’s strategy to reward long-term user engagement while integrating decentralized finance (DeFi) tools into its ecosystem. By distributing TREE to existing users without requiring additional actions, the exchange aims to foster loyalty and democratize token access. This approach mirrors past initiatives, such as BNB airdrops, which historically generated liquidity spikes post-listing [1]. The timing—coinciding with the end of a traditionally active trading quarter—could attract speculative interest, though the token’s long-term success will depend on Treehouse’s utility and adoption.

Binance’s prioritization of HODLers in the airdrop reinforces its user-centric model, distinguishing it from competitors focused on volume-driven metrics. However, the absence of geographic restrictions in the airdrop raises compliance questions in jurisdictions with stringent regulatory frameworks, particularly as TREE gains traction [1]. Analysts note that while Binance’s airdrop-driven approach has historically boosted user activity, the token’s viability hinges on its role within the Treehouse project’s roadmap. The integration of TREE into Binance’s governance framework could enable future use cases, such as staking or governance voting, aligning with broader DeFi trends [1].

Binance has not disclosed comments from Treehouse’s founding team, leaving insights into the project’s governance or long-term vision speculative. Past events suggest that newly listed tokens in Binance’s airdrop framework often see brief market activity surges, though sustainability remains unproven without robust adoption [1]. The airdrop’s emphasis on rewarding existing users underscores Binance’s focus on retaining its user base and strengthening its ecosystem. By launching TREE under its governance model, the exchange positions itself to navigate evolving regulatory landscapes while maintaining user trust.

Source: [1] [Announcement] [https://www.binance.com/en/support/announcement/detail/76da2c4b79994a27aa65725505a7bb23] [2] [Binance Square Post] [https://www.binance.com/en/square/post/27555942114754]