Former Binance Executive Joins Hilbert Group to Advance Tokenized Fund Platform

Former Binance dealmaker Ryan Horn has joined Hilbert Group as an advisor to support the development of Syntetika, an onchain platform for tokenized funds and assets. The platform, currently in development, will allow for the issuance and trading of tokenized funds under regulatory oversight. Hilbert Group, a publicly listed digital asset manager based in Sweden, aims to apply traditional asset management structures to digital asset markets through algorithmic trading strategies and regulated fund governance [1]. Syntetika will integrate Galactica’s zero-knowledge system to enhance privacy by verifying user identities without exposing personal data [2].

Horn’s prior experience at Binance included securing high-profile partnerships, such as a deal with football star Cristiano Ronaldo, and his expertise in navigating the crypto-finance landscape is expected to accelerate the adoption of Syntetika. The platform is designed to bridge traditional financial markets with decentralized finance (DeFi) by providing investors with tokenized access to Hilbert Group’s investment strategies [3]. His role highlights the growing convergence between traditional financial institutions and the crypto ecosystem as both seek to integrate tokenization into their offerings [4].

This initiative aligns with broader industry trends, including the expansion of tokenized money market funds by firms such as Goldman Sachs and BNY Mellon, and the launch of tokenized versions of traditional assets by platforms like eToro and Robinhood. These developments signal an increasing acceptance of blockchain technology in asset management and investment services [5]. Meanwhile, crypto-native firms such as Coinbase and Kraken are also moving into traditional markets, with Coinbase recently filing with the U.S. SEC for approval to offer tokenized stock trading [6].

The launch of Syntetika comes as regulatory frameworks in the U.S. and Europe provide greater clarity to digital asset markets, encouraging traditional finance firms to explore Web3 solutions and crypto-native companies to tokenize conventional assets. Hilbert Group’s CEO Barnali Biswal emphasized that Horn’s goal is to “unite tokenized economies with tangible outcomes,” reflecting the firm’s vision for the future of asset management [7].

While the news does not include specific financial metrics or performance projections, the strategic hiring of a high-profile executive signals Hilbert Group’s commitment to expanding its presence in the tokenized asset market. The success of Syntetika will depend on regulatory developments, investor demand, and the broader adoption of blockchain-based financial tools [8].

Sources:

[1] Cointelegraph - [https://cointelegraph.com/news/ex-binance-dealmaker-hilbert-group-tokenized-funds-platform](https://cointelegraph.com/news/ex-binance-dealmaker-hilbert-group-tokenized-funds-platform)

[2] Cointelegraph - [https://cointelegraph.com/category/latest-news](https://cointelegraph.com/category/latest-news)

[3] CoinGecko - [https://www.coingecko.com/en/coins/surf-2](https://www.coingecko.com/en/coins/surf-2)

[4] Ground - [https://ground.news/interest/thespuzz](https://ground.news/interest/thespuzz)