Binance Dominates 2025 New Token Listings With $133B Volume and 34% Market Share

Binance has solidified its position as the leading platform for new token listings in 2025, processing $133 billion in trading volume across these assets according to data from CryptoQuant’s Crypto Dashboard [1]. The exchange currently holds a 34% market share in spot trading volume for newly listed tokens, with daily trading activity reaching $308 million in recent sessions and peaking at $1.1 billion in a single day [1]. This dominance reflects Binance’s strong liquidity infrastructure and ability to attract both retail and institutional traders to fresh listings [1].

The platform’s trading activity has been driven by a mix of speculative and niche tokens, including projects like BIO, AIXBT, CGPT, and TRUMP, which have drawn significant attention from traders seeking high-velocity opportunities [1]. These tokens have been introduced by exchanges that launched between 19 and 31 new assets in 2025, indicating a competitive and dynamic environment for new listings [1]. While these projects often carry higher risk, their popularity underscores the ongoing demand for innovative and thematic crypto offerings.

Binance’s dominance was most pronounced in July, when it captured 54% of the market share on July 10, with daily trading volume hitting $948 million [1]. This performance reinforces its role as the go-to platform for early liquidity and underscores its first-mover advantage in the global crypto market [1]. However, the platform now faces growing competition from other major exchanges, including HTX, Bybit, and MEXC.

HTX (formerly Huobi) has facilitated $38 billion in new token volume in 2025, while Bybit and MEXC have each processed $35 billion and $34 billion, respectively [1]. On a daily basis, HTX and MEXC account for 22% and 15% of new token trading volume, highlighting the increasing fragmentation of the market [1]. These exchanges are actively competing for liquidity and user engagement, employing aggressive strategies to secure a share of the early-stage trading market [1].

The broader market outlook suggests that competition will continue to heat up as more tokens enter the space in 2025. Exchanges are expected to intensify their efforts to attract listings and user traffic, particularly as early liquidity becomes a critical factor in the success of new projects [1]. For traders, this environment highlights the concentration of liquidity on a few key platforms, with Binance still leading but facing stronger resistance from emerging rivals [1].

Source: [1] Binance Leads 2025 New Listings With $133B, 34% Market Share – CryptoQuant (https://cryptonews.com/news/binance-leads-2025-new-token-trading-with-133b-volume-holding-34-market-share-cryptoquant/)