Binance's BNB Gets Institutional Makeover: Family Office Backs $1B "Berkshire Hathaway" Play

Binance co-founder Changpeng Zhao's family office, YZi Labs, has pledged support for a new $1 billion U.S.-listed BNB treasury initiative led by investment firm B Strategy. This venture, modeled after the successful structure of 10X Capital, aims to serve as a publicly traded company focused on holding and managing BNB as a core asset. The initiative was announced in August 2025 and seeks to position itself as the “Berkshire Hathaway” of the BNB ecosystem. B Strategy’s management team includes former executives from Bitmain and co-founders of Metalpha, a firm known for a crypto-focused fund that delivered a 276% return in approximately 24 months. The firm plans to leverage a U.S.-listed vehicle to access global capital and liquidity, with strong backing from Asia-based family offices [1].

The new treasury company will aim to raise $1 billion through a private placement, which will be used to purchase BNB and transition the listed company’s operations to focus on managing and growing its holdings of the token. Leon Lu, founder of B Strategy, emphasized the firm’s mission to maximize BNB-per-share value while fostering ecosystem growth through core technology investment, grants for innovation, and community development. The company also plans to implement institutional-grade governance and transparency standards, including independently verified holdings and best-in-class custody solutions. These measures aim to ensure confidence and efficiency for global investors, particularly those in the United States and Asia [1].

YZi Labs, which manages over $10 billion in assets and is overseen by Zhao and his wife Yi He, has a history of supporting BNB-centric initiatives. The family office previously assisted 10X Capital in securing $250 million for its BNB treasury in July 2024. Ella Zhang, head of YZi Labs, highlighted BNB’s growing importance in capital markets and its role in Web3 infrastructure, citing strong on-chain usage and real-world adoption. She expressed confidence in B Strategy’s ability to drive further adoption and institutional recognition of BNB through disciplined, transparent, and scalable operations. The initiative is part of a broader trend of institutional investors integrating BNB into long-term strategies, reflecting the token’s increasing utility beyond trading [1].

BNB remains a major player in the cryptocurrency market, currently ranked as the fourth-largest token by market capitalization with a value of approximately $120.3 billion. Its uses extend beyond transaction fees to include staking, governance, and integration with stablecoins. The token’s strategic role in the Binance ecosystem has attracted growing interest from both institutional and retail investors. Recent examples include CEA Industries, which saw its stock surge by 550% after announcing a BNB treasury initiative, and BMB Network Company, whose $500 million BNB treasury vehicle was oversubscribed. These developments underscore the growing appetite for BNB-backed assets and the potential for new investment vehicles to capitalize on the token’s ecosystem [1].

The launch of the new treasury firm aligns with Zhao’s significant influence over the BNB supply. According to Forbes, he controls approximately 64% of the total BNB supply as of June 2024. His continued backing through YZi Labs reinforces the strategic alignment between his personal interests and the broader goals of the BNB ecosystem. The initiative also reflects a growing trend of bridging traditional financial markets with crypto-native assets. By offering a U.S.-listed vehicle, B Strategy aims to attract institutional and retail investors who seek regulated, transparent exposure to BNB. If successful, the venture could further institutionalize BNB and contribute to the token’s long-term adoption in mainstream finance [1].

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[2] Binance's CZ family office backs another BNB treasury ... (https://cointelegraph.com/news/binance-cz-family-office-bnb-treasury-launch-us)