Binance Bitlayer Allocate 3% BTR Tokens Gamified Pre-TGE Campaign

Binance and Bitlayer Labs have launched a collaborative Booster Campaign aimed at distributing 30 million BTR tokens to incentivize user participation ahead of Bitlayer’s Token Generation Event (TGE). The initiative, announced on July 24, 2025, is structured around Binance Wallet and requires users to accumulate at least 61 Alpha Points to qualify for rewards. This marks the first phase of a multi-stage program designed to drive engagement with Bitlayer’s ecosystem and enhance on-chain activity. Participants can earn Alpha Points by completing specific tasks within the Binance Wallet app, such as staking, trading, and social interactions. The initial phase will run until July 30, 2025, with subsequent phases offering additional rewards tied to sustained user activity. The campaign allocates 3% of Bitlayer’s total token supply—30 million BTR—directly to users, emphasizing a gamified approach to token distribution.

The partnership reflects Binance’s broader strategy to expand its Web3 wallet user base and support emerging blockchain protocols. By leveraging Binance’s extensive user network, Bitlayer aims to pre-distribute its tokens to active participants, fostering early adoption and community engagement. The 61 Alpha Points threshold ensures that rewards are distributed to users who demonstrate meaningful interaction with the platform, aligning with Web3 trends prioritizing active participation over passive airdrops. Analysts note that such campaigns are increasingly common in the crypto sector, as platforms seek to balance user growth with sustainable token distribution models that avoid market saturation [1].

The financial implications of the campaign are expected to influence short-term demand for BTR and ETH, potentially impacting liquidity and staking volumes. By incentivizing on-chain activity, Binance and Bitlayer aim to position BTR as a high-utility token within the DeFi ecosystem. The phased structure of the campaign, with distinct reward tiers extending through late July 2025, is designed to maintain user interest and encourage ongoing participation. This approach mirrors similar initiatives by other blockchain platforms, where gamified reward mechanisms have historically driven protocol adoption and visibility [2].

The timing of the campaign, launching weeks before Bitlayer’s TGE, is strategically positioned to build momentum for the token’s market debut. Pre-distributing tokens to active users helps establish a community of stakeholders invested in Bitlayer’s long-term success. However, the lack of detailed post-TGE plans or broader project roadmaps may pose challenges in sustaining user confidence beyond the campaign period. The success of the initiative will depend on Binance’s ability to maintain engagement across phases and Bitlayer’s capacity to deliver on its stated use cases for the BTR token [3].

Sources:

[1] [title1] [url1] https://www.ainvest.com/news/binance-wallet-launches-bitlayer-btr-booster-program-offering-30m-tokens-61-alpha-points-incentive-2507/

[2] [title2] [url2] https://www.ainvest.com/news/bitcoin-news-today-binance-wallet-unveils-bitlayer-pre-tge-2-token-allocation-3-booster-program-lock-periods-2507/

[3] [title3] [url3] https://www.binance.com/en/square/profile/cryptodep