Binance, Bithumb, KuCoin Top 2024 Token Listings With 12.67%, 9.05%, 6.82% Gains

Binance, KuCoin, and Bithumb have emerged as the leading centralized exchanges for new token listings in 2024, according to a report by Klein Labs. The study, titled “The Truth About Liquidity: A 2024 Study on the Token Listing Effect on Centralized Exchanges (CEXs),” analyzed the impact of token listings on liquidity, price trends, and volatility across the industry. The findings indicate that exchanges with stricter listing criteria and lower token volumes tend to provide better outcomes for investors.

The report examined tokens listed from January 2024 onward, focusing on price changes, liquidity patterns, and trading volume in the first 30 days after a Token Generation Event (TGE). It revealed that exchanges with tighter listing criteria and fewer token additions offered more stable price movements and attracted long-term liquidity. In contrast, frequent listings on other exchanges correlated with higher volatility and fragmented capital inflows.

Binance led the industry with an average token price gain of 12.67% within the first 30 days of listing, along with a median volume gain of 8.27%. This reflects consistent investor interest and trading activity. Bithumb ranked second with an average gain of 9.05% and a median of 5.3%, demonstrating market resilience and solid liquidity across new listings. KuCoin rounded out the top three with a 6.82% average post-listing price increase, despite a relatively high number of token listings. KuCoin's strong performance in managing abnormal price swings and suppressing volatility helped it avoid the report’s “High Outlier Risk” classification, suggesting effective project screening.

KuCoin was also recognized for its disciplined listing strategy, balancing listing activity with stringent due diligence. This approach allowed it to control token volatility while avoiding overexposure to low-quality projects. The exchange has made significant compliance progress, including enforcing mandatory Know Your Customer (KYC) verification and securing operational licenses in various regions. KuCoin's recent favorable settlement with U.S. regulators and its pursuit of a MiCAR license in Europe further highlight its commitment to regulatory compliance.

KuCoin serves over 40 million users worldwide, with strong user bases in emerging regions. Its product suite, including KuCoin Token (KCS), Launchpad, Krazy Degen Rankings, and KuCoin Earn, contributes to user engagement and platform sustainability. The report underscores the importance of listing discipline, capital protection, and regulatory compliance in shaping the success of tokens post-TGE. In a bullish climate, top-tier exchanges like Binance, Bithumb, and KuCoin benefit from deep liquidity and stronger long-term support for new projects, while mid-sized exchanges occasionally show higher volatility but still demonstrate potential under specific metrics.