Binance Backers Build BNB Treasury Powerhouse to Challenge Berkshire Hathaway

B Strategy, a digital asset investment firm, has announced plans to launch a U.S.-listed BNB treasury company, aiming to raise $1 billion. The initiative is supported by YZi Labs, the investment firm led by Binance co-founders Changpeng Zhao and Yi He. The company’s goal is to become the "Berkshire Hathaway" of the BNB ecosystem by holding BNB as a strategic treasury asset and actively investing in the growth of the BNB Chain. The firm intends to leverage a publicly listed structure to provide institutional-grade exposure to BNB while fostering ecosystem development through capital investment, grants, and community support.

Leon Lu, co-founder of B Strategy and former steward of a crypto-focused investment fund at Metalpha, emphasized the strategic advantages of combining traditional finance expertise with digital assets. He noted that the initiative builds on the success of BNB’s high transaction volume and robust infrastructure. The firm plans to utilize its Asia-Pacific footprint for liquidity access, market intelligence, and distribution, with several prominent family offices already pledging as anchor investors. The company is expected to close its initial funding in the coming weeks.

Max Hua, the former CFO of Bitmain and another co-founder of B Strategy, highlighted the importance of transparency and institutional-grade governance in the new venture. Hua stated that the company will implement independently verified holdings, best-in-class custody solutions, and rigorous risk controls to meet the demands of global investors. This approach aligns with the growing trend of institutional-grade crypto treasuries, which aim to bridge traditional finance with digital assets through disciplined and secure operations.

YZi Labs, the parent entity supporting the initiative, has positioned itself as a key player in the BNB ecosystem. The firm, which previously backed Binance’s development and expansion, sees BNB as a foundational utility for next-generation financial systems. Ella Zhang, Head of YZi Labs, noted the increasing recognition of BNB by investors and institutions, who are integrating it into long-term strategies. With YZi Labs’ support, B Strategy aims to amplify BNB’s adoption while maintaining a focus on transparency and innovation.

The BNB Chain has already demonstrated strong fundamentals, including a record total value locked (TVL) of $13.4 billion and a price nearing $870. Institutional inflows and broader adoption have contributed to BNB’s market performance, which now ranks it as the fifth-largest cryptocurrency by market capitalization. The token’s utility spans trading fee discounts, ecosystem development, and real-world use cases, supported by a consistent token burn schedule that has reduced supply over time. The launch of a U.S.-listed BNB treasury could further solidify the token’s position in the global digital asset market.

B Strategy’s initiative is part of a broader trend of institutional interest in BNB and other leading cryptocurrencies. Recent developments, including a $3 billion surge in stablecoin inflows on Binance and the launch of new U.S. dollar-backed stablecoins in Asia, highlight the growing integration of digital assets into traditional financial systems. As regulatory clarity and institutional participation expand, BNB’s role as a core utility token is expected to strengthen, supported by strategic investments and ecosystem growth efforts.

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[2] BNB-Focused Treasury Firm B Strategy looks to Raise $1 (https://www.coindesk.com/markets/2025/08/25/bnb-focused-u-s-treasury-company-to-launch-with-backing-from-binance-founders-and-former-bitmain-cfo)

[3] Former Bitmain execs to launch BNB treasury firm with YZi (https://www.theblock.co/post/368075/b-strategy-1-billion-bnb-treasury)

[4] Asia's weekly TOP10 crypto news (Aug 18 to Aug 24) (https://wublock.substack.com/p/asias-weekly-top10-crypto-news-aug-755)

[5] BNB Live Price Chart, Market Cap & News Today (https://www.coingecko.com/en/coins/bnb)