Binance's New APAC Chief Aims to Navigate Regulatory Labyrinth

Binance has named SB Seker as its new head of Asia-Pacific operations, drawing on his extensive regulatory and fintech experience to lead the exchange’s strategic initiatives in the region. Seker, who previously served as senior vice president at Crypto.com Group, will oversee regional operations, strategic partnerships, and engagement with regulators and policymakers. His appointment marks a key move by Binance to strengthen its regulatory cooperation and expand its footprint in the Asia-Pacific market, which is considered a vital hub for cryptocurrency adoption.

Seker brings more than two decades of experience in public sector roles, fintech, and blockchain industries. Before joining Crypto.com, he held senior legal positions at Ant Group, Rothschild & Co, and Amicorp Group. Earlier in his career, he worked as a litigator in Australia and served as a central banking lawyer at the Monetary Authority of Singapore. His background in legal and regulatory affairs, particularly in the APAC and MENASA regions, aligns with Binance’s stated goal of fostering responsible growth and deepening regulatory engagement across diverse markets.

According to a statement from the company, a core part of Seker’s mandate is to enhance the exchange’s collaboration with policymakers and regulators. Binance has increasingly emphasized compliance and regulatory alignment in the wake of scrutiny from multiple jurisdictions and settlements with U.S. authorities in 2023. The APAC region, with its varied regulatory landscapes, presents both opportunities and challenges for global crypto exchanges seeking to scale operations while maintaining legal compliance.

Richard Teng, CEO of Binance, highlighted Seker’s deep understanding of APAC markets as a key qualification for his role. “Seker’s experience across the diverse markets of the Asia-Pacific region positions him to lead the company’s next phase of growth and engagement,” Teng said. Seker also expressed confidence in his ability to drive strategic initiatives and ensure robust operations in the region, while maintaining close collaboration with regulators and local partners.

The exchange reported a monthly spot trading volume of $724.6 billion in its most recent period, maintaining its position as the world’s largest crypto exchange by trading volume. Bybit and Bitget followed with reported volumes of $124.4 billion and $124 billion, respectively. As the crypto industry continues to evolve, Binance’s leadership shift in the APAC region reflects a broader strategy to adapt to regulatory developments and foster sustainable growth in a competitive and rapidly changing market.

Source:

[1] Binance taps ex-Crypto.com executive as APAC head to ... (https://www.theblock.co/post/368874/binance-new-apac-head)

[2] Binance Names Former Crypto.com Exec as APAC Head (https://www.blockhead.co/2025/09/01/binance-names-former-crypto-com-exec-as-apac-head/)