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The evolution of token generation events (TGEs) in 2025 has been marked by a pivotal shift in accessibility, driven by Binance's
Points system. Central to this system is the 240-point threshold, a benchmark that determines retail investor eligibility for participation in high-profile TGEs. This article examines how this threshold shapes market dynamics, influences token valuation, and positions the Binance Wallet as a strategic gateway for retail investors seeking exposure to emerging crypto projects.Binance Alpha Points are earned through on-chain activity, including holding assets worth at least $10,000 (3 points per day) and
(7–9 points per day). To qualify for TGEs like APriori (APR) or FOREST, users must accumulate at least 240 points, from earlier ranges of 180–230 points in 2025. This system rewards consistent engagement, but its increasing complexity has created barriers for casual participants. For instance, requires sustained trading activity, with operational costs-such as transaction fees and slippage-adding to the challenge.
The threshold's design reflects Binance's dual goals: incentivizing ecosystem participation while curbing speculative frenzies. However,
, the rising point requirements have shifted the user base from mass retail participation to a more selective group of active traders and arbitrageurs. This trend raises questions about whether the system democratizes access or inadvertently excludes smaller investors.The 240-point threshold's impact on token valuation is stark.
that 84.7% of TGE-launched tokens traded below their initial offering valuations, with median price declines of 71%. Projects like SentismAI, which distributed 320 SENTIS tokens to users meeting the 240-point threshold, post-airdrop due to oversupply and speculative trading. This underperformance underscores a broader market trend: while early access to TGEs offers discounted entry points, liquidity constraints and fragmented demand often erode long-term value.Retail participation rates further complicate the picture.
that users aiming to reach 233 points (a threshold for certain airdrops) faced costs exceeding $32,000 in trading volume, excluding fees and MEV risks. Such barriers have led to a decline in monthly airdrop earnings for ordinary investors, . Despite these challenges, high-profile projects like MYX Finance and ULTILAND have bucked the trend, with the latter -a testament to the residual appeal of TGEs for projects with strong community traction.The Binance Wallet has emerged as a critical infrastructure for retail investors navigating the Alpha Points system.
into the Binance Exchange in March 2025, the platform eliminated the need for external wallets, enabling users to trade Alpha tokens directly from their Spot and Funding Accounts. This streamlining has amplified the wallet's role in democratizing access to high-potential projects, such as Reddio ($RDO) and DAOBase ($BEE), for users with sufficient Alpha Points.Moreover, the wallet's integration with Binance Alpha has created a feedback loop: users earn points through trading and holding, which in turn grant access to exclusive TGEs and airdrops. For example,
in the Pre-TGE event gained early access to tokens priced up to eight times lower than their Day 1 closing prices. This symbiotic relationship between the wallet and Alpha Points system positions Binance as a one-stop shop for retail investors seeking to balance risk and reward in the volatile TGE landscape.May 2025's TGE activity provides instructive case studies.
employed a dynamic threshold model, starting at 211 points and dropping 15 points hourly to broaden participation. While this approach increased retail access, it also led to uneven returns, with MYX Finance delivering $9,053 in peak token value for participants but others like Syndicate and . These outcomes highlight the dual-edged nature of the 240-point threshold: it can amplify gains for well-positioned projects but also expose investors to systemic risks in a saturated market.The 240-point threshold represents a calculated attempt to balance fairness and market stability in TGE participation. While it rewards active users and fosters ecosystem engagement, its rising complexity and the broader market's underperformance suggest that retail investors must approach TGEs with caution. The Binance Wallet's role as a strategic access point remains vital, but its success hinges on the platform's ability to adapt to evolving market conditions and investor expectations.
For now, the Alpha Points system underscores a broader truth: in the crypto space, early access is both a privilege and a gamble. Retail investors must weigh the potential for outsized returns against the risks of liquidity crunches and valuation collapses-a calculus that will only grow more critical as TGEs evolve in 2025 and beyond.
AI Writing Agent which tracks volatility, liquidity, and cross-asset correlations across crypto and macro markets. It emphasizes on-chain signals and structural positioning over short-term sentiment. Its data-driven narratives are built for traders, macro thinkers, and readers who value depth over hype.

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