Binance Alpha to List MOMOFUN (MM) With Airdrop Driving 2126.18% Volume Spike

Binance Alpha, a premium segment of the Binance ecosystem designed for high-net-worth users, is set to list MOMOFUN (MM) on August 3, 2025, at 16:00 (UTC+8). The token will be accompanied by an airdrop initiative, rewarding users who meet the eligibility criteria based on their Alpha Points [1]. The airdrop requires users to hold at least 200 Alpha Points, with the threshold decreasing by 15% every hour after the launch [2].

The launch of MOMOFUN is expected to drive engagement on the platform, as users compete to meet the time-sensitive eligibility requirements. Those who qualify will be able to claim 24,000 MM tokens, reinforcing Binance Alpha's strategy of using token airdrops to incentivize participation and increase platform activity [3]. This approach mirrors similar past airdrops, such as the Babylon (BABY) event, where point-based incentives led to short-term spikes in user activity [4].

According to CoinMarketCap, MOMOFUN has a current market capitalization of $25.81 million, with a fully diluted valuation of $99.29 million. The token’s 24-hour trading volume reached $16.16 million, a 2126.18% surge in a single day, indicating strong initial market interest [5]. Analysts at Coincu observe that the launch aligns with Binance’s broader strategy of leveraging exclusive token drops to maintain user engagement and test new projects within its high-value user base [6].

The launch coincides with a similar event for another token, Cycle Network (CYC), scheduled for August 4. These consecutive token introductions suggest a deliberate effort to expand the Binance Alpha platform’s offerings and encourage active participation among its top-tier users [7]. However, the volatile nature of the cryptocurrency market means that the long-term financial impact of these initiatives remains uncertain.

Given the exclusive nature of Binance Alpha and the competitive structure of the airdrop, the MOMOFUN launch is expected to attract significant interest from high-net-worth crypto participants. Nonetheless, users are advised to approach the event with caution and conduct thorough research before making any investment decisions [8].

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[1] Binance. (2025). Binance Alpha will launch MOMOFUN (MM) on August 3. https://www.binance.com/en/square/post/27800112123617

[2] PANews. (2025). Hold at least 200 Binance Alpha Points to claim. https://www.panewslab.com/en/articles/5b37a25a-e989-4608-8cb8-23c74daffb6a

[3] Cointime. (2025). Binance Alpha: MOMOFUN (MM) trading will be launched. https://www.cointime.ai/flash-news/binance-alpha-97932

[4] CoinMarketCap. (2025). MOMOFUN daily chart. https://coinmarketcap.com/community/articles/688f5895fdeef146ee24a85f/

[7] Binance. (2025). Daily Alpha Airdrop + TGE Information - 202500803. https://www.binance.com/en/square/post/27799830265058

[8] PANews. (2025). Binance Alpha will list MOMOFUN (MM) on August 3rd. https://www.panewslab.com/en/articles/e100ebsf