Binance airdrops 750 DePHY tokens to users with 200+ Alpha Points ahead of July 26 listing

Binance has initiated a token airdrop program tied to its Binance Alpha Points system, offering 750 DePHY Network (PHY) tokens to users who accumulate at least 200 Alpha Points. The promotion, announced via X and reported by The Economic Times, operates on a first-come, first-served basis and coincides with the upcoming listing of PHY on Binance Alpha. The official listing date for DePHY Network is set for July 26, 2025, at 08:00 UTC, as confirmed by BlockBeats [1].

The Alpha Points metric, though not elaborated in detail, is likely linked to user activity such as transactions, quiz participation, or referrals. This structure incentivizes sustained engagement with the platform, aligning with Binance’s broader strategy to foster interaction with emerging blockchain projects. The airdrop reflects a growing trend in the crypto industry, where exchanges distribute tokens to drive participation in new listings and testnet activities. By linking rewards to active user behavior, Binance reduces acquisition costs while cultivating a sense of community [1].

DePHY Network, a project focused on decentralized cloud computing, gains visibility through this partnership. Binance’s decision to integrate DePHY into its Alpha Points program signals confidence in the project’s potential to address evolving blockchain infrastructure needs. The airdrop serves dual purposes: rewarding existing DePHY supporters and leveraging Binance’s extensive user base to generate demand for the asset. However, the initiative’s success will hinge on whether airdropped users convert into active participants post-listing [1].

The timing of the airdrop and listing appears strategic, though details on the airdrop’s duration remain unclear. While The Economic Times specified the July 26 listing date [2], the X post did not mention a cutoff for claims, potentially leaving users uncertain about the promotion’s longevity. This ambiguity underscores the urgency for eligible users to act quickly, as first-come, first-served models often exhaust rapidly in high-demand scenarios.

Binance’s approach highlights its role as a bridge between traditional finance and decentralized innovation. By featuring projects like DePHY, the exchange positions itself as a key player in advancing blockchain use cases beyond finance. For DePHY, the collaboration offers direct access to a vast, active audience, potentially accelerating adoption of its cloud infrastructure solutions. However, long-term success will depend on factors such as technical execution and market demand, which extend beyond the airdrop [1].

This initiative reflects the maturation of token airdrops as a user acquisition and project promotion tool. Unlike traditional marketing, which targets passive audiences, Binance’s gamified strategy creates a direct link between user behavior and rewards. The 200 Alpha Points threshold emphasizes quality engagement over broad distribution, aligning incentives for both the platform and its users.

Source: [1] [Binance - X] [https://x.com/binance] [2] [The Economic Times] [https://m.economictimes.com/crypto-news-today-live-24-jul-2025/liveblog/122865756.cms]