Binance Adds TOWNS to HODLer Airdrops, Rewarding BNB Holders With 305.8 Million Tokens

Binance has added Towns (TOWNS) as its 30th project in the HODLer Airdrops initiative, a program designed to reward users based on historical snapshots of their BNB holdings. The airdrop is part of a broader strategy to incentivize engagement with Binance’s ecosystem, particularly through its BNB Simple Earn and On-Chain Yields products. Users who subscribed their BNB holdings to these services between July 14 and July 17, 2025 (UTC), are eligible to receive TOWNS tokens. The airdrop encompasses over 305.8 million TOWNS tokens, accounting for slightly more than 3% of the Genesis total supply [1].

Towns Protocol is described as a decentralized communication infrastructure project built to enable developers to create real-time messaging apps. It includes an EVM-compatible L2 blockchain, decentralized stream nodes for message delivery, and smart contracts deployed on both Base and Ethereum L2. The platform supports encrypted messaging, on-chain memberships, staking mechanisms, and monetization through smart contracts. These features position TOWNS as a project aimed at enhancing user privacy and control within the blockchain space [1].

Binance will list TOWNS on August 5, 2025 at 14:30 UTC, with trading pairs including TOWNS/USDC, TOWNS/USDT, TOWNS/BNB, TOWNS/FDUSD, and TOWNS/TRY. The asset will debut with the Seed Tag on Binance Alpha, a platform designed to showcase early-stage projects with growth potential in the Web3 ecosystem. The Seed Tag indicates that the project may exhibit higher volatility compared to more established listings, and users are advised to conduct their own research before investing [2].

The Genesis total supply of TOWNS exceeds 10.12 billion tokens, with a maximum supply cap of over 15.3 billion. At the time of listing, the circulating supply will be over 2.1 billion TOWNS tokens, representing 20.83% of the Genesis supply. Notably, there will be no listing fee for TOWNS on Binance, reducing barriers to entry for new investors [1].

The inclusion of TOWNS in Binance’s HODLer Airdrops program reflects the platform’s ongoing efforts to support decentralized innovation. By selecting projects that align with its vision for blockchain development and user empowerment, Binance continues to foster a dynamic ecosystem that encourages participation in decentralized applications. The retroactive airdrop model not only rewards past contributions but also incentivizes continued engagement with Binance’s products and services [2].

This initiative aligns with broader trends in the crypto space, where platforms increasingly rely on token-based incentives to attract and retain users. Similar strategies have been employed by other exchanges, such as OKX, which have introduced on-chain earning activities to drive user participation in yield-generating products. These developments highlight the competitive nature of the industry, where user retention and engagement are key metrics for success [3].

For Binance users, the TOWNS airdrop offers an accessible way to benefit from the platform’s expanding ecosystem. The integration of the airdrop into existing interfaces ensures a seamless experience for a wide range of participants, from casual users to more experienced investors. This approach supports Binance’s goal of increasing on-chain activity and promoting broader adoption of decentralized services [4].

The rollout of the 30th HODLer Airdrops project underscores Binance’s long-term engagement with the crypto community. By supporting diverse and innovative protocols like TOWNS, Binance reinforces its role as a facilitator of blockchain development and a key player in the evolution of decentralized finance. The TOWNS listing marks another step in the platform’s mission to decentralize the digital economy and empower its user base through strategic airdrops and product offerings [5].

Source:

[1] Binance, [2] Binance, [3] PANews, [4] Coinlive, [5] CoinGecko

URLs:

[1] https://www.binance.com/en/square/post/08-04-2025-binance-adds-towns-towns-to-hodler-airdrops-retroactive-rewards-for-bnb-simple-earn-users-27857994409409

[2] https://www.binance.com/en/square/hashtag/BinanceHODLerTOWNS

[3] https://www.panewslab.com/en/articles/87c15f14-8c83-4a4f-ae21-b41ba94fbe3d

[4] https://www.coinlive.com/news-flash/864231

[5] https://www.coingecko.com/en/coins/usdc/btc