Binance Adds Plume to HODLer Airdrops as PLUME Price Surges 16%

Binance, the world’s largest cryptocurrency exchange, has announced the inclusion of Plume (PLUME) as its 32nd project under the HODLer Airdrops initiative, set to precede the token’s official listing on the platform [1]. The HODLer Airdrops program retroactively distributes tokens to Binance users based on historical BNB holdings, rewarding long-term support and engagement with the platform [2]. Eligible users who participated in Binance’s financial products with BNB between July 24 and July 28, 2025, will receive the airdrop, with tokens credited to their spot wallets ahead of the trading launch [3].

Plume is positioned as an EVM-compatible blockchain specifically built for Real World Assets (RWAs), aiming to bridge the gap between traditional finance and the blockchain ecosystem [4]. The platform provides a tokenization engine and infrastructure for onboarding tangible assets such as carbon credits, GPUs, and alternative assets into the crypto space, enabling them to be traded, lent, and borrowed with real yield generation [5]. As of June 5, 2025, Plume’s mainnet went live, marking a significant step forward in the tokenization of real-world assets. The project has secured partnerships with over 200 ecosystem participants and is backed by major industry players, including YZI Labs and Galaxy [6].

The PLUME token has a total supply of 10 billion, with a current circulating supply of 2.65 billion tokens. At the time of the Binance announcement on August 18, the price of PLUME surged by over 16%, reaching above $0.10 and a market capitalization of more than $281 million [7]. This upward movement was driven by the anticipation of the listing and the inclusion in the airdrop. Following the announcement, the token’s price settled around $0.09 with a 24-hour trading volume exceeding $66 million [8].

Binance’s decision to include Plume in its HODLer Airdrops underscores the growing importance of real-world asset integration within the blockchain ecosystem [9]. The exchange has emphasized that PLUME will be listed with the Seed Tag, a mechanism used to manage volatility by limiting trade sizes and preventing price manipulation [10]. Trading pairs for PLUME/USDT, PLUME/USDC, PLUME/BNB, PLUME/FDUSD, and PLUME/TRY will be available on August 18, with deposits opening at 7:30 PM UTC+8 and trading commencing at 11:00 PM UTC+8 [11].

The inclusion of Plume in Binance’s airdrop strategy also reflects the platform’s broader vision to expand beyond conventional cryptocurrency trading, supporting innovative blockchain infrastructure that enhances asset utility and liquidity [12]. By fostering projects like Plume, Binance aims to attract developers, institutional investors, and users interested in the tokenization of real-world assets, potentially strengthening its position in the evolving crypto landscape [13]. However, the long-term success of PLUME will depend on the strength of the Plume ecosystem, the demand for RWAs, and the platform’s ability to maintain a secure and balanced trading environment [14].

Binance Alpha, the platform’s incubator for early-stage projects with growth potential, already lists PLUME, offering a strategic advantage for early adopters [15]. The airdrop initiative aligns with Binance’s ongoing efforts to reward active participants and deepen user engagement across its ecosystem. With its 32nd airdrop project now live, Binance continues to reinforce its reputation as a leader in fostering innovation within the blockchain and digital asset space [16].

Source:

[1] Binance. (2025). Introducing Plume (PLUME) on Binance HODLer Airdrops. https://www.binance.com/en/support/announcement/detail/82264d448a4e4c1abc29ec1df14509f7

[2] AInvest. (2025). Binance Launches Plume to Expand RWA Support. https://www.ainvest.com/news/binance-launches-plume-expand-rwa-support-hodler-airdrop-2508/

[3] PANews. (2025). Binance Launches Plume (PLUME) Airdrop for HODLers. https://www.panewslab.com/en/articles/0dff7c1f-6a28-4f53-bb00-44835d0a25a0

[4] BlockBeats. (2025). Binance HODLer Airdrop Launches for Plume (PLUME). https://www.theblockbeats.info/en/flash/307899

[5] Binance. (2025). Binance Launches Plume (PLUME) Airdrop for HODLers. https://www.binance.com/en/square/post/28479943586018

[6] Coinpedia. (2025). Binance Lists PLUME as Newest HODLer Airdrop Project. https://coinpedia.org/crypto-live-news/binance-lists-plume-as-newest-hodler-airdrop-project/

[7] CoinMarketCap. (2025). What is Plume (PLUME) – Binance’s 32nd HODLer Airdrops Project. https://coinmarketcap.com/community/articles/68a332fc0305013001d8e36f/

[8] Coingabbar. (2025). Plume Binance Airdrop Live: Launch Rally or Price Risk. https://www.coingabbar.com/en/crypto-currency-news/plume-binance-airdrop-live-price-surge-prediction

[9] CoinStats. (2025). Binance Introduces Plume in Exciting Launch. https://coinstats.app/news/c3b9e9a38d567097feab47f181059700b1c649b7439e7ea892d661ac360d676b_Binance-Introduces-Plume-in-Exciting-Launch/

[10] X. (2025). Wu Blockchain. https://x.com/WuBlockchain/status/1957377049854898340