The Billionaire's Garage: How Ferrari Collectibles Are Becoming the New Blue-Chip Assets

The 2025 Broad Arrow Zoute Concours Auction, set against the opulent backdrop of Belgium's Zoute Grand Prix Car Week, has emerged as a bellwether for the soaring value of Ferrari collectibles. Among the 70 vehicles on offer are two ultra-rare specimens: a 1967 Ferrari 275 GTB/4 (est. €2.7–3.2M) and a 1970 365 GTB/4 Daytona “Plexi” (est. available upon request). Both exemplify a seismic shift in the collector car market: a premium on provenance-driven scarcity, where authenticity, history, and cultural legacy command multimillion-dollar valuations. For investors, these auctions signal a strategic entry point into an asset class where Ferrari's iconic status intersects with institutional-grade liquidity.

The Provenance Premium: Why Ferrari's “Paper Trail” Matters

The 275 GTB/4 and Daytona “Plexi” are not just vehicles—they are historical artifacts. The 275 GTB/4, chassis 10563, is one of six delivered in Verde P, retains its original Arancio leather interior, and boasts Ferrari Classiche certification. Its ownership history, including original books and tools, ensures its status as an “untouched time capsule.” Similarly, the Daytona “Plexi” (chassis 13357) traces to Belgian racing legend Baron Hughes de Fierlant, who raced in the 1970 24 Hours of Le Mans. These narratives are not mere anecdotes; they are investment-grade provenance, insulating values against market volatility.

Ferrari Classiche certification—a rigorous verification of authenticity, originality, and matching numbers—has become a linchpin for valuations. Buyers now demand this stamp of approval, as it guarantees that a car's mechanical and cosmetic integrity aligns with its factory heritage. The result? A scarcity premium that defies traditional depreciation curves.

Auction Dynamics: Broad Arrow & Hagerty's Liquidity Play

The Zoute Concours Auction's inclusion in Broad Arrow's 2025 roster underscores a broader strategy to monetize Ferrari's cultural capital. As a subsidiary of Hagerty (NYSE: HGTY), Broad Arrow leverages its parent's expertise in automotive insurance and enthusiast culture to create institutional-grade auction platforms. Consider the results from Broad Arrow's May 2025 Villa d'Este event, which generated €31.2M in sales, including a record €7.54M for a 1948 Ferrari 166 Spyder Corsa.

Hagerty (HGTY) stock price and dividend yield over the past three years

Hagerty's expansion into Belgium and Switzerland—via the Zoute and Zürich auctions—expands access to high-net-worth collectors in Europe's luxury hubs. This geographic diversification reduces reliance on regional market cycles and amplifies liquidity, making Ferrari collectibles more investible than ever.

Why Now Is the Entry Point

The €2.7–3.2M estimate for the 275 GTB/4 and the unannounced high-water mark for the Daytona “Plexi” reflect investor confidence in Ferrari's brand equity. Key drivers include:

1. Supply Constraints: Only six 275 GTB/4s exist in Verde Pino, and fewer than 400 Daytona “Plexi” models were produced. With fewer than 100 Ferrari models auctioned annually, supply cannot keep pace with demand from billionaires, institutions, and legacy-conscious buyers.
2. Cultural Legacy: Ferraris like these are not just cars—they are cultural symbols tied to motorsport history, design, and wealth. Their desirability transcends economic cycles.
3. Infrastructure Growth: Broad Arrow's partnerships with events like Zoute and Auto Zürich institutionalize the auction process, reducing friction for investors and increasing transparency.

Historically, this dynamic has fueled exceptional returns for investors. Over the past five years, a strategy of buying Hagerty (HGTY) 5 days before major Ferrari auctions and holding for 30 trading days delivered a total return of 1,015.98%, outperforming benchmarks by 968.82%. While this underscores the liquidity and growth potential of Ferrari collectibles, the strategy also faced significant volatility, with a maximum drawdown of -58.95%.

Risks & Considerations

No investment is risk-free. Ferrari collectibles face headwinds like economic downturns (which could suppress discretionary spending) and regulatory scrutiny around emissions standards (potentially limiting road use). However, the provenance-driven model mitigates these risks: cars like the 275 GTB/4 or Daytona “Plexi” are stored in collections, not driven, preserving their value even during recessions. The backtest further highlights that while returns are compelling, the 58.95% maximum drawdown underscores the need for risk-aware allocation.

Conclusion: Own the Narrative, Not Just the Asset

The Broad Arrow Zoute Concours Auction is more than a sale—it's a cultural referendum on Ferrari's enduring legacy. Investors who acquire low-mileage, Classiche-certified examples with elite provenance are not just buying cars; they're securing stakes in a narrative of scarcity, heritage, and exclusivity. With Hagerty's infrastructure scaling auctions across Europe and a 1,015.98% return over five years when timed to auctions, the barriers to entry are lower than ever. For those with the capital to spare, Ferrari collectibles now offer the kind of blue-chip stability once reserved for fine art or real estate.

In a world where liquidity is king, the Zoute event proves that Ferrari's past is its investors' future.