Bilibili Reports 24% Revenue Growth, 76% Mobile Gaming Surge

Bilibili, a leading video-sharing platform, announced its financial results for the first quarter of 2025, reporting a total net revenue of 700 million yuan, reflecting a 24% year-over-year increase. The company's net loss for the quarter was 10.7 million yuan, a notable improvement from the previous year's loss of 107 million yuan. When adjusted for non-GAAP metrics, Bilibili reported a net profit of 361.5 million yuan, a significant turnaround from the net loss of 455.9 million yuan in the same period last year.

The company's advertising revenue for the quarter was 200 million yuan, showing a 20% increase from the previous year. Mobile gaming revenue reached 173 million yuan, marking a substantial 76% year-over-year growth. These high-margin businesses contributed to a 58% year-over-year increase in gross profit, with the gross margin improving to 36.3% for the 11th consecutive quarter.

Bilibili's user base continued to expand, with daily active users reaching 107 million and monthly active users hitting a record high of 368 million. The average daily usage time also reached a new high of 108 minutes. The platform's success can be attributed to its ability to provide high-quality content that resonates with its users, fostering a strong community and driving commercial growth.

Chen Rui, Chairman and CEO of Bilibili, emphasized the company's commitment to delivering quality content that has accompanied users through their growth. As the user base ages, it generates more diverse content and consumption needs, further propelling the platform's community and commercial development. Bilibili aims to continue providing top-tier content, which is the foundation of its unique value proposition.