BigCommerce and Feedonomics Partner with Perplexity to Enhance AI-Powered Search Results for Brands

BigCommerce and Feedonomics have partnered with Perplexity to provide AI-powered search engine optimization for their customers. This partnership aims to enhance product visibility and relevance for consumer brands in AI search results. By ensuring high-quality product data is accessible to LLMs, brands can improve their products' accuracy and contextual relevance, leading to increased loyalty, growth, and competitiveness in the digital landscape.

BigCommerce and Feedonomics have announced a strategic partnership with Perplexity to enhance product visibility and relevance for consumer brands in AI search results. This collaboration aims to leverage the power of AI to optimize product data, improving accuracy and contextual relevance, and ultimately driving brand loyalty, growth, and competitiveness in the digital landscape.

The partnership is built on the premise that AI-powered search engines, such as Perplexity, are becoming increasingly influential in how consumers discover and interact with products. By ensuring high-quality product data is accessible to these AI models, brands can significantly improve their search rankings and relevance, thereby attracting more customers and driving sales.

Anisha Chawla, Founder and CEO of Beyond Tech Media, a global digital marketing agency, emphasizes the importance of adapting to the new age of AI search. She notes that AI models favor sources that demonstrate credibility, consistency, and expertise [1]. By optimizing content for AI search, brands can become authoritative sources that AI algorithms trust and defer to.

The partnership between BigCommerce, Feedonomics, and Perplexity is a significant step in the evolution of search engine optimization (SEO). It reflects a shift from traditional SEO strategies to those that prioritize AI-generated search results. This shift is driven by the growing use of large language models (LLMs) like ChatGPT, which are transforming the way users search for and discover information.

According to a study by Semrush, the average LLM visitor is 4.4x more valuable than an average visitor from organic search [2]. This highlights the potential value of optimizing content for AI search. The partnership aims to capitalize on this opportunity by ensuring that product data is not only accurate but also contextually relevant to user queries.

In the future, success in the search landscape will be about building long-lasting trust with both users and AI models. Brands that invest in AI-powered SEO strategies and continually adapt to changing search trends will be better positioned to thrive in the digital marketplace.

References:
[1] https://www.forbes.com/councils/forbesbusinesscouncil/2025/06/26/how-ai-is-reshaping-seo-and-how-brands-can-adapt/
[2] https://www.resultfirst.com/blog/ai-seo/how-an-llm-seo-agency-can-transform-your-seo-approach/