Big Pharma's Business Model Under Threat as Weight-Loss Prices Plummet
ByAinvest
Saturday, Feb 7, 2026 5:31 am ET1min read
NVO--
Big Pharma's business model is being disrupted by price wars in the weight-loss market. Novo Nordisk's Wegovy pill, a GLP-1 prescription, has seen its price drop from over $1,000/month for uninsured patients to $149 through cash-pay programs. This unprecedented drop in price is a significant shift in the pharmaceutical industry, challenging traditional business models.
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