AInvest Newsletter
Daily stocks & crypto headlines, free to your inbox
Big 12 Enhances Allstate Partnership with Year-Round Championship Series
ByAinvest
Thursday, Sep 4, 2025 10:51 am ET1min read
The Big 12 Conference has enhanced its partnership with Allstate, featuring a multi-year deal with a year-round championship series. Allstate will sponsor all Big 12 Olympic sport championships and integrate its branding into revenue sport championships. The partnership includes digital and in-venue branding, original storytelling content, and Allstate's designation as the official insurance partner of the Big 12.
The Big 12 Conference has announced a significant multi-year sponsorship agreement with Allstate, set to be officially unveiled on Thursday, September 4, 2025 [1]. The partnership, one of the two most substantial commercial deals in conference history, is set to include the creation of the "Allstate Championship Series."The "Allstate Championship Series" will involve a year-round collaboration between the Big 12 and Allstate, where member institutions will accrue points based on their performance in conference championships, graduation rates, academic and student services, and community engagement. The school that accumulates the most points will be awarded the "Allstate Commissioner’s Cup." Additionally, Allstate will become the presenting sponsor of all Big 12 Olympic sport championships and will integrate its branding across the league’s football and men’s and women’s basketball championships.
The agreement also includes digital and in-venue branding at Big 12 championships, original storytelling content, and designating Allstate as the "Official Insurance Partner of the Big 21 Conference" for home, auto, and property insurance [1].
The partnership between the Big 12 and Allstate has been in the works for months, with discussions around conference naming rights dating back to last summer [1]. The deal underscores the Big 12's strategic efforts to enhance its brand and revenue streams through comprehensive sponsorship agreements.
References:
[1] https://www.sportsbusinessjournal.com/Articles/2025/09/04/sources-big-12-allstate-agree-to-sponsorship-deal/
Ainvest News articles are AI-generated using advanced large language model (LLM) technology designed to analyze and synthesize publicly available data and news. While AI tools assist in producing initial drafts and insights, all AI generated content published on Ainvest is subject to comprehensive human editorial review before publication. A designated human editor reviews, verifies, and approves each article for factual accuracy, coherence, and compliance with AInvest Fintech Inc’s editorial and disclosure standards.
Despite these review procedures, the information provided may still contain inaccuracies, incomplete data, or time sensitive references due to the inherent limitations of AI generated analysis and evolving changes. The material is provided strictly for informational and educational purposes and does not constitute personalized investment, legal, or financial advice. Readers should independently verify all facts, figures, and statements before making any decision based on this content.
AInvest Fintech Inc. its affiliates, and partners accept no liability or responsibility for any direct or consequential losses arising from reliance on this content. All articles and analyses are subject to revision, update, or removal without prior notice to maintain accuracy and integrity in our publications.
Comments
No comments yet