Big 12 Enhances Allstate Partnership with Year-Round Championship Series
ByAinvest
Thursday, Sep 4, 2025 10:51 am ET1min read
ALL--
The "Allstate Championship Series" will involve a year-round collaboration between the Big 12 and Allstate, where member institutions will accrue points based on their performance in conference championships, graduation rates, academic and student services, and community engagement. The school that accumulates the most points will be awarded the "Allstate Commissioner’s Cup." Additionally, Allstate will become the presenting sponsor of all Big 12 Olympic sport championships and will integrate its branding across the league’s football and men’s and women’s basketball championships.
The agreement also includes digital and in-venue branding at Big 12 championships, original storytelling content, and designating Allstate as the "Official Insurance Partner of the Big 21 Conference" for home, auto, and property insurance [1].
The partnership between the Big 12 and Allstate has been in the works for months, with discussions around conference naming rights dating back to last summer [1]. The deal underscores the Big 12's strategic efforts to enhance its brand and revenue streams through comprehensive sponsorship agreements.
References:
[1] https://www.sportsbusinessjournal.com/Articles/2025/09/04/sources-big-12-allstate-agree-to-sponsorship-deal/
The Big 12 Conference has enhanced its partnership with Allstate, featuring a multi-year deal with a year-round championship series. Allstate will sponsor all Big 12 Olympic sport championships and integrate its branding into revenue sport championships. The partnership includes digital and in-venue branding, original storytelling content, and Allstate's designation as the official insurance partner of the Big 12.
The Big 12 Conference has announced a significant multi-year sponsorship agreement with Allstate, set to be officially unveiled on Thursday, September 4, 2025 [1]. The partnership, one of the two most substantial commercial deals in conference history, is set to include the creation of the "Allstate Championship Series."The "Allstate Championship Series" will involve a year-round collaboration between the Big 12 and Allstate, where member institutions will accrue points based on their performance in conference championships, graduation rates, academic and student services, and community engagement. The school that accumulates the most points will be awarded the "Allstate Commissioner’s Cup." Additionally, Allstate will become the presenting sponsor of all Big 12 Olympic sport championships and will integrate its branding across the league’s football and men’s and women’s basketball championships.
The agreement also includes digital and in-venue branding at Big 12 championships, original storytelling content, and designating Allstate as the "Official Insurance Partner of the Big 21 Conference" for home, auto, and property insurance [1].
The partnership between the Big 12 and Allstate has been in the works for months, with discussions around conference naming rights dating back to last summer [1]. The deal underscores the Big 12's strategic efforts to enhance its brand and revenue streams through comprehensive sponsorship agreements.
References:
[1] https://www.sportsbusinessjournal.com/Articles/2025/09/04/sources-big-12-allstate-agree-to-sponsorship-deal/
Stay ahead of the market.
Get curated U.S. market news, insights and key dates delivered to your inbox.
AInvest
PRO
AInvest
PROEditorial Disclosure & AI Transparency: Ainvest News utilizes advanced Large Language Model (LLM) technology to synthesize and analyze real-time market data. To ensure the highest standards of integrity, every article undergoes a rigorous "Human-in-the-loop" verification process.
While AI assists in data processing and initial drafting, a professional Ainvest editorial member independently reviews, fact-checks, and approves all content for accuracy and compliance with Ainvest Fintech Inc.’s editorial standards. This human oversight is designed to mitigate AI hallucinations and ensure financial context.
Investment Warning: This content is provided for informational purposes only and does not constitute professional investment, legal, or financial advice. Markets involve inherent risks. Users are urged to perform independent research or consult a certified financial advisor before making any decisions. Ainvest Fintech Inc. disclaims all liability for actions taken based on this information. Found an error?Report an Issue
Comments
No comments yet