Bharti Airtel partners with Perplexity

Bharti Airtel partners with Perplexity

Bharti Airtel, one of India's leading telecom providers, has announced a partnership with Perplexity, an American AI startup, to offer its users access to advanced AI services. The collaboration, which was recently verified on a postpaid subscription, has also been reported to be available on prepaid plans [1].

Under this partnership, Airtel users can enjoy a free one-year Perplexity Pro plan through the Airtel Thanks app on smartphones. The Perplexity Pro plan, valued at $200 (~₹17,000) annually, includes features such as access to powerful AI models like OpenAI's o3, Claude 4.0, and xAI's Grok 4, as well as advanced search modes, file analysis, image generation, API credits, and priority support [1].

This move comes just days after Google announced a similar offer, providing Indian students with a free one-year subscription to its AI Pro plan, which includes access to Google's advanced AI model Gemini 2.5 Pro [1].

The partnership is part of Airtel's broader strategy to enhance its digital services and stay competitive in the fast-evolving tech landscape. The company has been actively involved in various corporate actions, including the incorporation of new subsidiaries and strategic partnerships [2][3].

References:

[1] https://analyticsindiamag.com/ai-news-updates/airtel-offers-perplexity-pro-worth-%E2%82%B917000-free-for-one-year/
[2] https://www.tradingview.com/news/moneycontrol:cc6231757094b:0-bharti-airtel-shares-gain-marginally-in-wednesday-s-session/
[3] https://www.business-standard.com/markets/capital-market-news/bharti-airtel-incorporates-new-subsidiary-airtel-money-125071000440_1.html