Bezos Brings Amazon Culture to Blue Origin to Catch SpaceX

Jeff Bezos, the founder and sole shareholder of Blue Origin, is bringing in former Amazon executives to reinstitute a hard-charging culture at his space company. This move comes as Blue Origin seeks to catch up with SpaceX, the leading private space company founded by Elon Musk.

Blue Origin has hired several former Amazon executives, including Bob Smith, the former head of Amazon's robotics division, who is now the CEO of Blue Origin. Other former Amazon executives who have joined Blue Origin include John Scoville, the former vice president of Amazon's global supply chain, who is now the vice president of operations at Blue Origin.

Bezos is known for his demanding leadership style at Amazon, where he pushed employees to work long hours and meet aggressive targets. This culture has been credited with helping Amazon become one of the world's most successful companies. Bezos is now looking to bring this same culture to Blue Origin, as he seeks to accelerate the company's development and catch up with SpaceX.

SpaceX, founded by Elon Musk in 2002, has already achieved several significant milestones in space exploration, including the successful launch and recovery of reusable rockets, the first private company to send a spacecraft to the International Space Station, and the development of the Starship, a next-generation spacecraft designed for missions to Mars.

Blue Origin, founded by Bezos in 2000, has also made significant progress in space exploration, including the successful launch and recovery of its New Shepard spacecraft, which is designed for suborbital tourism flights. However, Blue Origin has lagged behind SpaceX in terms of technological advancements and market share.

By bringing in former Amazon executives and reinstituting a hard-charging culture, Bezos is looking to accelerate Blue Origin's development and catch up with SpaceX. This move comes as the space industry is poised for significant growth, with both commercial and government customers looking to launch satellites and conduct other space missions.