BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador

In a strategic move to bolster its brand and attract a wider audience, BetRivers, the popular online casino and sports betting operator, has announced the appointment of legendary poker player Phil Hellmuth as its brand ambassador. Hellmuth, a 17-time World Series of Poker (WSOP) bracelet winner, brings unparalleled credibility and star power to the BetRivers family, set to elevate player experiences across its platforms.

Hellmuth's association with BetRivers is not new, as he has been an early investor in Rush Street Interactive (RSI), the parent company of BetRivers. Although he sold his stake in RSI following the company's decision to end its affiliate program in several states earlier this year, his continued involvement with the brand suggests a strong mutual interest in promoting the BetRivers brand.

The partnership between Hellmuth and BetRivers was hinted at in a recent social media post on X, showcasing Hellmuth fully adorned in BetRivers attire during a photoshoot. The caption of the post, "Hour 5 of our photo shoot… #POSITIVITY," subtly confirms the ongoing collaboration between the poker legend and the brand. Hellmuth's involvement may extend beyond poker, potentially driving engagement and revenue for BetRivers' sportsbook and casino verticals, as indicated by his comments about betting on various sports during the photoshoot.

Hellmuth's recent photoshoot was not limited to poker-related imagery. The shoot featured him engaging with various sports props, including basketballs, footballs, baseball bats, and hockey sticks. In one of the clips, Hellmuth commented, "I like all these sports and bet on all these sports," hinting at a broader ambassadorial role encompassing BetRivers' entire brand, including its sports betting vertical. The branding on Hellmuth's apparel during the shoot prominently featured "BetRivers," not "BetRivers Poker," further supporting the idea that he could become the face of the entire BetRivers brand.

BetRivers Poker, which launched in Pennsylvania in late October, is expected to benefit significantly from Hellmuth's involvement. As one of the most recognizable names in poker, Hellmuth's potential ambassadorship could provide a substantial boost to the platform's visibility, having launched just a few weeks back. Hellmuth's strong ties with RSI and his growing involvement in sports betting make him an ideal fit for the BetRivers brand, which is expanding its offerings across multiple verticals.

In conclusion, Phil Hellmuth's appointment as BetRivers' brand ambassador is a strategic move that aligns with the company's multi-vertical strategy and market expansion plans. Hellmuth's legendary status in poker, strong ties with RSI, and growing involvement in sports betting make him an ideal fit for the BetRivers brand. His ambassadorial role is expected to bring significant benefits to BetRivers, including increased brand recognition, user acquisition, and revenue growth across its poker, sportsbook, and casino verticals.