BetMGM's Tech-Driven NFL Betting Strategy: A Path to Resurgence

BetMGM, the third-largest U.S. sportsbook by market share, is banking on new technology and the allure of NFL betting to regain momentum in the gaming market. The company's integration of Angstrom technology and the launch of a single, digital wallet for betting in Nevada are expected to drive customer engagement and boost revenue.

The integration of Angstrom's predictive AI has already shown promising results in MLB betting, with a 209% increase in home run betting during the spring season. As the NFL season kicks off, BetMGM is optimistic that this technology will continue to attract and engage customers. The company's single, digital wallet for betting in Nevada has also proven successful, with a 125% increase in first-time depositors and a significant number of new customers continuing to play when they return home.

BetMGM's new "Second Chance" promotion and welcome bonus strategy are also designed to attract new customers and enhance retention. The "Second Chance" promotion allows customers to win back their wager in cash if a player scores the second touchdown of the game, while the welcome bonus offers up to $1,500 in bonus bets if a customer's first bet loses. These exclusive offers are expected to drive customer acquisition and engagement during the NFL season.

BetMGM's partnership with Marriott Bonvoy and MGM Resorts International's destinations also plays a crucial role in its NFL betting strategy. The company's rewards program and exclusive connection to these destinations allow customers to redeem real-world benefits, such as hotel suites, further enhancing the customer experience.

In conclusion, BetMGM's tech-driven NFL betting strategy is poised to drive customer engagement, acquisition, and retention. The integration of Angstrom technology, the launch of a single, digital wallet for betting in Nevada, and exclusive promotions and partnerships are expected to contribute to the company's resurgence in the gaming market. As the NFL season unfolds, BetMGM is well-positioned to capitalize on the growing demand for sports betting and iGaming.