Beself Brands Launches BeToken Offering 100% Share Capital

BeToken, an innovative initiative by Beself Brands, is transforming the relationship between customers and their favorite brands by allowing them to become co-owners. This groundbreaking approach enables loyal customers of popular Spanish lifestyle brands to gain an actual stake in the companies they support, moving beyond mere financial contributions through purchases.

BeToken represents the first fully regulated offering of tokenized shares in Spain, allowing investors to acquire shareholder status with voting and dividend rights by simply purchasing the asset. Registered in Spain’s official registry of tokenized issues via its designated ERIR URSUS-3 Capital, BeToken offers a unique opportunity for public investment with entry thresholds as low as €100, making it more accessible than traditional IPOs. Each token is a one-to-one replica of a company share, issued using the ERC-3643 standard, which ensures on-chain identity verification, KYC/AML enforcement, and conditional transfers.

Beself Brands, a prominent European e-commerce powerhouse, oversees a portfolio that includes high-demand consumer brands sold through platforms like Amazon, Leroy Merlin, and Fnac. Through the release of BeToken, the firm is tokenizing 100% of its share capital, effectively merging its community of users with its pool of investors. The initial rollout phase will see the release of 2.97 million $BeTokens, with the supply capped and distributed across summer and fall 2025. Token holders, whether long-time customers or new backers, will receive annual financial statements, vote on key company decisions, and access performance updates directly through the investment portal.

The founders of Beself Brands will be limited to unlocking no more than 10% of their holdings annually, and a liquidity reserve of €500,000 has been earmarked. By the beginning of the second year, dividends are expected to be distributed to token holders. This initiative not only democratizes investment but also fosters a sense of belonging among customers, reimagining the dynamic between customers and corporations.

Beself Brands CEO Mireia Calvet emphasizes that BeToken is not just an investment but a way of belonging, embedding shareholder rights into a piece of code and creating something fundamentally new. This shift in ethos reimagines the traditional "us versus them" dynamic, embedding shareholder rights into a piece of code and making something fundamentally new possible.