BeLive Holdings (BLIV.US) reduced the size of its IPO, raising $7 million, a 53% decrease from the initial plan.

BeLive Holdings, a Singapore-based video business platform, announced on Thursday that it was scaling back its upcoming initial public offering (IPO) from 3 million shares to 1.8 million shares, at a price of $4 per share, valuing the company at $40m, down 53% from the 3m shares it had applied for at a price of $4 to $6 per share.

BeLive Holdings initially launched as a social live-streaming mobile app, but transformed in 2018 to focus on B2B business, providing live commerce and shoppable video solutions for international retailers and e-commerce marketplaces. Its BeLive solution enables customers to use interactive and immersive live and video commerce in their online businesses.

BeLive Holdings offers enterprise-grade white-label solutions that can be customised to meet a client's specific needs and can be integrated into existing internal systems. The company also offers cloud-based software-as-a-service (SaaS) solutions for clients looking to quickly and cost-effectively deploy solutions without having to build their own infrastructure and technology stacks.

Since its founding in 2014, BeLive Holdings has generated $20m in revenue over the past 12 months to 31 December 2023. The company plans to list on the Nasdaq, with the stock code BLIV. R.F. Lafferty & Co is the sole bookrunner for the transaction.