Behr Paint Unveils Hidden Gem as 2026 Colour of the Year

Behr Paint Company has unveiled Hidden Gem (N430-6A) as its 2026 Colour of the Year, a smoky jade that combines blue and green to create a unique and energizing color. The color is meant to challenge convention and bring an unexpected sense of wonder to everyday spaces, and is described as both grounded and refined. Behr's Vice President of Colour and Creative Services, Erika Woelfel, says the color encourages a more personal connection to one's home and can influence how one feels and expresses themselves daily.

Behr Paint Company has announced Hidden Gem (N430-6A) as its 2026 Color of the Year. This smoky jade color, a blend of blue and green, is designed to challenge conventional color choices and bring an unexpected sense of wonder to everyday spaces. The color is described as both grounded and refined, embodying understated elegance and timeless sophistication.

Erika Woelfel, Vice President of Color and Creative Services at Behr Paint, stated, "Now more than ever, there's a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces. Hidden Gem captures that spirit in both name and color—its depth and refinement meet the desire for colors that are eternally stunning and stylish" [1].

According to new research conducted by Behr Paint, four in five Americans believe that the paint colors in one's home can impact their self-confidence [1]. The research also found that more than half of Americans agree that a room painted with Hidden Gem would be captivating, while two in three Americans say the color would make a space feel unique, create a sense of peace, and stand the test of time [1].

Hidden Gem is part of the BEHR® 2026 Color Trends Palette, which includes grounding earth tones, deep jewel tones, and relaxed pastels. The palette reflects a significant shift toward embracing warmth, comfort, and a hint of playfulness. This versatile shade is available in top-rated, one-coat hide guaranteed BEHR DYNASTY® and BEHR MARQUEE® products, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, sold exclusively online and nationwide at The Home Depot [1].

To celebrate the 2026 Color of the Year, Behr Paint is hosting a sweepstakes where participants can win $50,000 by purchasing any BEHR® product from The Home Depot and following Behr Paint on Instagram or TikTok [1].

Behr Paint Company, headquartered in Santa Ana, California, is one of the largest manufacturers of architectural paints and stains in the United States and Canada. The company offers a full line of products for both professional and do-it-yourself users [1].

References:
[1] https://www.prnewswire.com/news-releases/behr-paint-company-announces-2026-color-of-the-year-hidden-gem--a-smoky-jade-that-embodies-understated-elegance-and-timeless-sophistication-302512468.html