Bed Bath & Beyond to Trade as BBBY on NYSE on August 29

Bed Bath & Beyond will change its corporate name to Beyond Inc. and its stock ticker symbol to BBBY on August 29. The company currently owns Bed Bath & Beyond.

Bed Bath & Beyond Inc., currently trading under the ticker symbol BYON, has announced a significant corporate rebranding. The company will change its corporate name to Bed Bath & Beyond Inc. and its stock ticker symbol to BBBY, effective August 29, 2025. This move is part of the company's strategy to highlight its most valuable intellectual property and maintain its focus on growing revenue, achieving profitability, and monetizing blockchain assets.

Marcus Lemonis, Executive Chairman and Principal Executive Officer of Beyond Inc., stated that the name change will not alter the company's intense focus on growing the Bed Bath & Beyond brand, building Overstock.com back to a billion-dollar nameplate, and unlocking value within its blockchain assets, particularly tZERO and GrainChain.

The company's renewed brand strategy involves converting additional Kirkland's locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores over the next 24 months. These conversions will be accompanied by the return of some of America's most trusted consumer brands to its omnichannel offering. The company will also continue to accept the legendary Bed Bath & Beyond coupon, no matter how old, both online and in-store.

The new brand combines the company's billion-dollar BedBathandBeyond.com platform with localized, capital-efficient stores offering curated assortments in small to midsize locations. This strategy aims to provide an improved customer experience with great products available at the right time, place, and price points by triangulating modern technology and transaction trends with enterprise consumer data.

Beyond Inc. will continue to trade with the ticker symbol BYON until the close of market on Thursday, August 28, 2025. Bed Bath & Beyond Inc. will begin trading with the ticker symbol BBBY when markets open on Friday, August 29, 2025. No action is required by existing shareholders with respect to the name and ticker symbol change. The company's common stock will continue to be listed on the NYSE, and the CUSIP will remain unchanged.

References:

[1] https://www.marketscreener.com/news/beyond-inc-changes-name-to-bed-bath-beyond-inc-and-reclaims-ticker-symbol-bbby-ce7c51dfd081f120
[2] https://www.barchart.com/story/news/34220689/beyond-inc-changes-name-to-bed-bath-beyond-inc-and-reclaims-ticker-symbol-bbby
[3] https://www.theglobeandmail.com/investing/markets/markets-news/Business%20Wire/34220687/beyond-inc-changes-name-to-bed-bath-beyond-inc-and-reclaims-ticker-symbol-bbby/