Bed Bath & Beyond Revives 20% Coupon for Limited Time Only

Bed Bath & Beyond's iconic 20% coupon is back, but with caveats. The coupons can only be used once and cannot be combined with other offers or applied to past purchases. The coupon coincides with the opening of the first Bed Bath & Beyond Home store in Nashville, Tennessee. The store opening marks the first time Bed Bath & Beyond has returned to brick and mortar shops after its collapse in 2023.

Bed Bath & Beyond, the iconic home goods retailer, has made a significant comeback with the reopening of its first brick-and-mortar store under the new name Bed Bath & Beyond Home. The store, located in Brentwood, Tennessee, opened on August 8, 2025, marking a fresh start for the brand after filing for bankruptcy in 2023 and closing all physical stores.

The new store, part of The Brand House Collective, Inc., formerly known as Kirkland's, Inc., features a sleek, open-concept layout with sections dedicated to home decor, bathroom, bedroom, lighting, and seasonal entertaining. The store is designed to cater to modern families, with staged displays showcasing a variety of products from colorful throws to bathroom sets and kitchen items.

One of the most notable aspects of the store's reopening is the return of Bed Bath & Beyond's iconic 20% coupon. The company has announced that it will honor legacy Bed Bath & Beyond coupons, even if they have expired, as part of its grand opening celebration. However, there are some caveats to the coupon's use. The coupons can only be used once and cannot be combined with other offers or applied to past purchases. This move is seen as a nod to the brand's history while also ensuring that the company can manage its inventory and sales effectively.

The return to brick-and-mortar retail follows a significant shift in Bed Bath & Beyond's business model. Before partnering with The Brand House Collective, the company had shifted its focus to online-only sales following Overstock's acquisition of the brand's intellectual property in June 2023 [1]. However, not all Bed Bath & Beyond products remained online after the company's bankruptcy. In late 2024, the brand entered a strategic partnership with The Container Store to sell its goods in physical locations, with Beyond Inc. committing to a $40 million investment in The Container Store [2].

The reopening of Bed Bath & Beyond Home in Nashville is a significant milestone for the company, which has a long history dating back to its founding in 1971. The company's return to physical retail marks a new chapter in its journey, one that is focused on offering great brands for any budget in every room.

References:
[1] https://www.usatoday.com/story/money/retail/2025/08/08/bed-bath-beyond-home-store-coupons-locations/85577450007/
[2] https://finance.yahoo.com/news/bed-bath-beyond-returns-nashville-090412521.html