e.l.f. Beauty's Trading Volume Drops 39.73% to 237th Position Despite Stock Price Surge

On June 2, 2025, e.l.f. Beauty (ELF) saw a significant drop in trading volume, with a total of 3.99 billion shares traded, marking a 39.73% decrease from the previous day. This placed e.l.f. Beauty at the 237th position in terms of trading volume for the day. Despite the decline in trading volume, the stock price of e.l.f. Beauty rose by 1.14%, marking the third consecutive day of gains and a total increase of 25.71% over the past three days.

e.l.f. Beauty recently announced a significant acquisition, purchasing Hailey Bieber's skincare and makeup brand, Rhode, for approximately $1 billion. This strategic move is aimed at reinvigorating e.l.f. Beauty's product offerings and expanding its market reach. The acquisition of Rhode, which has gained popularity for its high-quality skincare and makeup products, is expected to enhance e.l.f. Beauty's brand portfolio and attract a broader customer base.

Hailey Bieber's decision to sell Rhode to e.l.f. Beauty comes as she prepares to focus on her husband Justin Bieber's fashion brand, SKYLRK. This acquisition is seen as a strategic move for e.l.f. Beauty to capitalize on the growing demand for premium skincare and makeup products, positioning itself as a strong competitor in the beauty industry.

Analysts have expressed optimism about e.l.f. Beauty's acquisition of Rhode, with some suggesting that this move could potentially transform e.l.f. Beauty into the next L'Oréal. The acquisition is seen as a bold step towards expanding e.l.f. Beauty's market presence and solidifying its position as a leading player in the beauty industry.