e.l.f. Beauty Surges on Analyst Upgrades and New Partnerships Hits $320M Volume at 369th Rank

On September 8, 2025, e.l.f. , , ranking 369th in market activity. Analyst activity and strategic partnerships emerged as key drivers of the stock's performance.

Raymond James reiterated a "Strong Buy" rating for e.l.f., . This follows a similar move by Piper Sandler four days prior, . Both actions signaled strong confidence in the company's growth trajectory. Meanwhile, Morgan Stanley upgraded e.l.f. to "Overweight," citing its strategic expansion and market positioning.

The company's recent partnership with Tottenham Hotspur Women's football team marked its first major sports sponsorship in Europe. The collaboration, aimed at promoting women's football and community initiatives, aligns with e.l.f.'s strategy to expand its brand presence in international markets. Additionally, , leveraging social media-driven "dupe culture" to strengthen its affordable premium offerings.

However, mixed signals emerged. The CEO acknowledged potential challenges, warning of a "harsh new reality" for consumers, including product price hikes that could dampen demand. Analysts noted that while short-term momentum remains positive, these factors may temper long-term upside. , significantly higher than industry peers, reflects elevated expectations for future revenue growth, .

A back-test of a "Top-500-by-volume" strategy revealed that ELF's performance aligns with its recent volatility, . The strategy's parameters—U.S. common stocks, close-to-close trading, equal-weight allocation, and zero transaction costs—were used to model outcomes, emphasizing ELF's role in high-momentum portfolios.