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On May 27, 2025, e.l.f.
(ELF) saw a significant surge in trading volume, with a total of 3.86 billion shares exchanged, marking a 57.12% increase from the previous day. This surge placed at the 249th position in terms of trading volume for the day. The stock price of ELF rose by 9.28%, marking the third consecutive day of gains, with a total increase of 16.01% over the past three days.e.l.f. Beauty is gearing up for its fourth-quarter earnings announcement, with analysts projecting an earnings per share (EPS) growth of 35.8%. The market is eagerly awaiting the company's report, which is expected to provide insights into its financial performance and strategic initiatives.
Canaccord Genuity analyst Susan Anderson maintained a Buy rating on e.l.f. Beauty, setting a price target of $105. The company recently announced a $1 price increase across its product lineup, effective August 1, 2025. Anderson views this move positively, as it indicates the company's ability to manage tariff impacts while continuing to offer affordable, high-quality products. The analyst noted that e.l.f. Beauty's average unit retail price is significantly lower than its mass-market peers, making the price increase justifiable.
e.l.f. Beauty is scheduled to hold a webcast on May 28, 2025, to discuss its fourth-quarter fiscal 2025 results. During this event, the company is expected to provide additional details on its strategy for addressing its manufacturing exposure in China. Anderson anticipates the company to report quarterly adjusted EPS of 71 cents and sales of $327.7 million.
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