E.L.F. Beauty shares rise 2.73% premarket after launching satirical legal-themed campaign.
ByAinvest
Monday, Aug 11, 2025 6:08 am ET1min read
ELF--
E.L.F. Beauty, Inc. rose 2.73% in premarket trading, with the company launching a satirical legal-themed campaign 'e.l.f.ino & schmarnes' starring drag superstar Heidi N Closet and comedian Matt Rife. The campaign aims to highlight the affordability and quality of e.l.f. Cosmetics products, which could attract more customers and boost sales.
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