E.L.F. Beauty shares rise 2.43% intraday after Naturium launches its first-ever brand campaign.

E.L.F. Beauty, Inc. rose 2.43% during intraday trading. The company's stock price increase may be attributed to the launch of Naturium's first-ever brand campaign, 'Every One, Every Where, Every Day,' which emphasizes the brand's mission to provide accessible, science-backed skincare solutions. This campaign aligns with the company's focus on delivering consistent and effective skincare products, potentially driving investor confidence and contributing to the stock's upward movement.