e.l.f. Beauty Partners with Activist and Astronaut Amanda Nguyen to Democratize Dreams of Every Eye, Lip and Face

e.l.f. Beauty (NYSE: ELF), a leading cosmetics company known for its commitment to accessibility and inclusivity, has announced a strategic partnership with Amanda Nguyen, a globally recognized activist, Nobel Peace Prize nominee, and soon-to-be astronaut. This collaboration aligns with e.l.f.'s mission to democratize access to beauty, empower women and girls worldwide, and celebrate individuality. The partnership will launch with a new episode of e.l.f.'s purpose-driven film series, "Show Your(s)e.l.f.," which spotlights trailblazers who challenge societal norms and embody e.l.f.'s advocacy of positivity, inclusivity, and accessibility.

Amanda Nguyen, a Vietnamese-American activist and founder of the nonprofit organization Rise, has dedicated her life to advocating for survivors of sexual violence and rewriting laws to protect them. Her upcoming space mission on Blue Origin will make her the first Southeast Asian woman to travel to space, further inspiring women and girls in STEM fields worldwide. Through this partnership, e.l.f. Beauty and Nguyen will celebrate her achievements and amplify the mission of Rise, ensuring that Nguyen's vision for hope, equality, and empowerment continues to thrive.

The new episode of "Show Your(s)e.l.f." will celebrate Nguyen's extraordinary journey of resilience, advocacy, and determination, while inspiring the next generation of changemakers. She embodies the limitless possibilities of perseverance and hope, reflecting e.l.f.'s commitment to empowering women and girls to dream beyond boundaries.

e.l.f. Beauty and Nguyen will also participate in a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day. This event will celebrate women in science, technology, engineering, and math by bringing together women astronauts to inspire the next generation of changemakers.

Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, expressed excitement about the partnership: "Amanda Nguyen is changing the world with fearless disruption, doing the hard work that drives Progress—with a capital P—to change the conversation for generations about what women and girls can accomplish. We are incredibly proud to partner with Amanda to prioritize positivity, inclusivity, and accessibility—and foster it with our collective community. We are force multiplying to make the world a brighter place for every eye, lip, and face."

Nguyen shared her enthusiasm for the collaboration: "When I fight for survivors' rights or reach for the stars as an astronaut, I'm reminded that no dream is too big. We must always believe in the power of possibility and the importance of bringing others along on the journey. I'm thrilled to partner with e.l.f. to elevate what's possible for women and girls everywhere. Together, we're ensuring that the next generation knows no limits."

This partnership between e.l.f. Beauty and Amanda Nguyen is a testament to the company's commitment to empowering women and girls worldwide, celebrating individuality, and promoting social responsibility. By aligning with Nguyen's mission and amplifying the work of Rise, e.l.f. Beauty is demonstrating its dedication to creating positive change and supporting important causes. This collaboration is expected to enhance e.l.f.'s brand reputation, inspire customer loyalty, and expand its customer base, particularly among young women and social justice advocates.



In conclusion, e.l.f. Beauty's partnership with Amanda Nguyen is a strategic move that aligns with the company's long-term brand strategy, empowering women and girls worldwide, and celebrating individuality. This collaboration is expected to bring marketing and reputational benefits to e.l.f. Beauty, enhancing its brand image, inspiring customer loyalty, and expanding its customer base. By supporting Nguyen's mission and amplifying the work of Rise, e.l.f. Beauty is demonstrating its commitment to creating positive change and promoting social responsibility.