e.l.f. Beauty Initiates 2.5M Share Registration Amid HRBeauty Merger

e.l.f. Beauty (ELF) filed a shelf registration to allow stockholders to sell 2.5 million shares linked to its $800 million HRBeauty acquisition. Analysts' average price target suggests a potential upside of 29.21% from current levels, while GuruFocus projects a 132.82% upside based on the estimated GF Value. The consensus from 16 brokerage firms places ELF's average recommendation at 1.9, indicating an "Outperform" status.

e.l.f. Beauty (ELF), a leading beauty company, has filed a shelf registration to allow stockholders to sell up to 2.5 million shares linked to its $800 million acquisition of HRBeauty. The filing, made on July 2, 2025, marks a significant strategic move for the company, which aims to expand its product offerings and tap into new markets.

Analysts have responded positively to the news, with the average price target suggesting a potential upside of 29.21% from current levels. GuruFocus projects an even more substantial upside of 132.82% based on its estimated GF Value. The consensus from 16 brokerage firms places ELF's average recommendation at 1.9, indicating an "Outperform" status [1].

The acquisition of HRBeauty is expected to bolster e.l.f. Beauty's portfolio with innovative and sustainable beauty products. The company's strong financial performance and market position make it well-positioned to integrate HRBeauty effectively.

Investors should closely monitor the progress of this acquisition and the company's future earnings reports to gauge the impact on e.l.f. Beauty's financial health and growth prospects.

References:
[1] https://www.investing.com/news/analyst-ratings/elf-beauty-stock-price-target-lowered-to-128-at-canaccord-on-tariff-concerns-93CH-4176435
[2] https://www.marketbeat.com/instant-alerts/filing-federated-hermes-inc-purchases-144220-shares-of-elf-beauty-nyseelf-2025-08-03/