e.l.f. Beauty(ELF) Shares Soar 1.66% On Analyst Upgrade

e.l.f. Beauty(ELF) shares rose to their highest level since January 2025 today, with an intraday gain of 1.66%.

The strategy of buying ELF shares after they reached a recent high and holding for 1 week showed poor performance over the past 5 years. The annualized return was -3.8%, significantly underperforming the market. This indicates that relying on recent highs as a buying trigger and holding for a short duration is not a profitable strategy for ELF.

B. Riley Securities analyst Anna Glaessgen raised the price target for e.l.f. Beauty to $150.00 from $110.00 on June 13, 2025. This adjustment reflects a significant increase of 36.36%, highlighting ongoing confidence in the company's stock performance and the enhanced valuation according to B. Riley Securities. The stock maintains a "Buy" rating.

e.l.f. Beauty's acquisition of Hailey Bieber's skincare brand, Rhode, in a deal worth up to $1 billion has generated strong market interest and potential growth for the company. The acquisition has created significant media impact value, indicating a positive market response and potential for future growth.