e.l.f. Beauty Directors Cash In on Stock Sales Amid Upgrades and Downgrades

Saturday, Aug 30, 2025 7:24 am ET1min read

e.l.f. Beauty directors Gayle Tait and Maureen C. Watson sold 565 and 785 shares, respectively, worth $73,563 and $100,786. Analysts have upgraded the stock to Overweight and Buy, citing strategic growth initiatives and financial performance. Spark's AI Analyst rates ELF as Outperform, noting strong financials and acquisitions, but cautioning about potential overvaluation and tariff challenges.

e.l.f. Beauty Inc. (NYSE: ELF) has seen a flurry of activity in its shareholding and analyst ratings, reflecting the company's strategic growth initiatives and financial performance. The latest developments include significant share sales by directors and upgrades in analyst ratings.

Share Sales by Directors
In recent transactions, Gayle Tait and Maureen C. Watson sold 565 and 785 shares of e.l.f. Beauty, respectively. These sales, valued at $73,563 and $100,786, were part of a broader trend of insider selling within the company. The sales occurred on June 5, 2025, with Tait selling shares at an average price of $117.61 per share and Watson selling at the same price [1].

Analyst Upgrades
Analysts have upgraded e.l.f. Beauty's stock to "Overweight" and "Buy" ratings, citing the company's strategic growth initiatives and strong financial performance. Spark's AI Analyst, for instance, rates the stock as "Outperform," noting the company's robust financials and recent acquisitions. However, the analyst also cautions about potential overvaluation and tariff challenges [2].

Financial Performance
e.l.f. Beauty reported a quarterly EPS of $0.89, surpassing analysts' estimates and marking a 9% increase in revenue year-over-year. The company's revenue for the quarter was $353.74 million, up 9.0% compared to the same period last year [1].

Conclusion
The latest developments at e.l.f. Beauty suggest a positive outlook, with strong financial performance and strategic growth initiatives. However, investors should be mindful of potential overvaluation and tariff challenges, as highlighted by Spark's AI Analyst.

References
[1] https://www.marketbeat.com/instant-alerts/filing-metlife-investment-management-llc-has-1343-million-holdings-in-elf-beauty-elf-2025-08-26/
[2] https://www.marketbeat.com/instant-alerts/filing-metlife-investment-management-llc-has-1343-million-holdings-in-elf-beauty-elf-2025-08-26/

e.l.f. Beauty Directors Cash In on Stock Sales Amid Upgrades and Downgrades

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