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On June 3, 2025, e.l.f.
(ELF) saw a trading volume of $24.6 million, marking a 38.51% decrease from the previous day. This placed the stock at the 418th position in terms of trading volume for the day. The stock price increased by 0.89%, marking the fourth consecutive day of gains, with a total increase of 26.83% over the past four days.e.l.f. Beauty's acquisition of the upscale makeup brand Rhode, founded by Hailey Bieber, has sparked debate among investors. Rhode, known for its higher price points, caters to a more premium market segment. This acquisition is seen as a strategic move to diversify e.l.f. Beauty's product offerings and tap into a higher-end consumer base.
Analysts have given e.l.f. Beauty a consensus rating of "Moderate Buy," with an average rating score of 2.83. This rating is based on 11 buy ratings and 5 hold ratings, indicating a generally positive outlook on the company's future performance.
e.l.f. Beauty's recent acquisition of Rhode has been a significant topic of discussion. The deal, valued at approximately $1 billion, is seen as a bold move to expand the company's market reach and appeal to a broader range of consumers. The acquisition is expected to enhance e.l.f. Beauty's brand portfolio and drive future growth.
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