Beat Holdings Boosts Bitcoin ETF Investment by 397%

Beat Holdings, a Tokyo-listed firm, has significantly increased its investment in Bitcoin ETFs, raising its investment cap from $6.8 million to $34 million. This move, announced on Thursday, May 12, reflects a broader trend among publicly listed companies to incorporate Bitcoin into their investment strategies. The company's decision to increase its allocation to crypto-related investments comes as a response to macroeconomic uncertainties and the potential for liquidity injections into global markets due to expansionary fiscal and monetary policies.

To finance the additional Bitcoin ETF purchases, Beat Holdings borrowed approximately ¥400 million ($2.8 million) from a revolving credit facility. This borrowing is expected to result in interest payments totaling roughly $150,000 by the end of the year. Following this acquisition, the firm now holds more than 131,000 units of BlackRock’s iShares Bitcoin Trust (IBIT), which have yielded unrealized gains of over $681,000 to date. This strategic adjustment aligns with the company's view that Bitcoin can serve as a hedge against market volatility and underscores the growing interest of corporate entities in Bitcoin ETFs like IBIT.

Beat Holdings’ strategy mirrors that of Metaplanet Inc., another Tokyo Stock Exchange–listed company that has adopted Bitcoin as its primary treasury reserve asset. Since February, Metaplanet has accumulated more than 5,500 BTC, valued at over $571 million, with plans to increase that figure to 10,000 BTC by 2025. This approach echoes developments in the U.S., where firms such as Strategy have added Bitcoin to their corporate treasuries. As of May 2025, Strategy reportedly holds more than 555,500 BTC, totaling $57.7 billion. The increasing adoption of Bitcoin by corporate entities highlights the growing recognition of its potential as a store of value and a hedge against economic uncertainties.