Beamr Revolutionizes Live 4K Sports Broadcasting Economics with AI-Powered Quality Enhancement and Cost-Cutting Solution

Beamr Imaging Ltd. is demonstrating a solution at IBC Show 2025 to address the economic bottleneck of live 4K sports broadcasting. The company's Emmy-winning Content-Adaptive Bitrate technology accelerates AI-powered 4K quality enhancement, allowing broadcasters to elevate low-resolution content to stunning 4K quality while cutting content delivery expenses by up to 50%. This cost-effective solution can unlock new revenue streams by offering premium 4K subscription tiers.

Beamr Imaging Ltd. (NASDAQ: BMR) will showcase its innovative AI-powered 4K quality enhancement solution at the International Broadcast Convention (IBC) 2025 in Amsterdam, aiming to address the economic challenges of live 4K sports broadcasting. The company's Emmy-winning Content-Adaptive Bitrate (CABR) technology will be on display, enabling broadcasters to elevate low-resolution content to stunning 4K quality while significantly reducing content delivery expenses by up to 50%.

The demonstration, scheduled for September 14, 2025, at 4:00 PM, in IBC Content Everywhere Hall 4 Stage, will integrate NVIDIA Holoscan for Media, a real-time AI platform for live media. This solution combines NVIDIA RTX Video Super Resolution for upscaling 720p content to 4K with Beamr's CABR technology, optimizing enhanced streams for efficient distribution.

Beamr's CABR technology analyzes each frame in real-time, achieving optimal compression that preserves visual quality while reducing bitrate by up to 50%. This capability is particularly beneficial for broadcasters and streamers of live events, such as sports matches and music concerts, where source footage is often captured at lower resolutions.

The partnership with NVIDIA adds credibility to Beamr's solution, leveraging NVIDIA's RTX PRO 6000 Blackwell Workstation hardware. This integration demonstrates Beamr's strategic positioning within the industry ecosystem, offering a transformative solution for live sports and concert broadcasts.

For content distributors, the potential 50% reduction in CDN costs represents a substantial operational savings opportunity while potentially improving viewer experience. This high-efficiency solution can unlock new revenue streams by offering premium 4K subscription tiers.

Beamr Imaging is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit its booth (5.c18) or schedule a meeting. For registration, please click the link.