Bayer Brings Aspirina to the U.S. Pain Market to Serve Hispanic Community

Bayer Aspirin introduces Aspirina to the US pain market, targeting the Hispanic community. The brand is well-known in Mexico and aims to provide accessible and effective pain relief solutions. Aspirina is now available at select Walmart and Walgreens stores, catering to the growing Hispanic population in the US. The brand's strong equity in Latin America and deep connections with Hispanic consumers make it an ideal addition to the US market.

Bayer Aspirin has announced the launch of Aspirina in the US market, focusing on the Hispanic community. Aspirina, a well-known pain relief option in Mexico, is now available at select Walmart and Walgreens stores. This move aims to cater to the growing Hispanic population in the US, which currently represents 19% of the population and is projected to reach 28% by 2060 [1].

The brand's strong equity in Latin America and deep connections with Hispanic consumers make it an ideal addition to the US market. Aspirina has a 99% awareness rate in Mexico, with 67% of consumers using it regularly [1]. This familiarity and trust in the brand are expected to translate well in the US market.

Mohamed Atef, Global Brand Lead for Aspirin at Bayer, stated, "Many Hispanic communities still face inadequate access to healthcare and consumer goods. As the fastest-growing demographic group in the US, the Hispanic population presents a unique opportunity for Bayer. By adding Aspirina to the US portfolio, which has a strong equity in LATAM, we are placing the consumer at the center of our strategy" [1].

Bayer invented modern aspirin 125 years ago and remains one of the most trusted pain brands in the US. Aspirina is a powerful pain reliever and fever reducer that contains 500 mg of aspirin (NSAID*), providing fast and effective multi-symptom relief of headaches, muscle pain, toothaches, menstrual pain, and minor arthritis pain for adults and children over 12 [1].

Aspirina is coated to make it easy to swallow and is free of caffeine. It is available at select Walmart and Walgreens stores, making it easily accessible for families seeking pain relief.

References:
[1] https://www.stocktitan.net/news/BAYRY/bayer-aspirin-introduces-aspirina-to-the-u-s-pain-31zm18ynsh7x.html
[2] https://www.businesswire.com/news/home/20250815242095/en/Bayer-Aspirin-Introduces-Aspirina-to-the-U.S.-Pain-Market