BAYC Sticker Drop Earns Telegram $15.5 Million

Telegram’s recent Bored Ape Yacht Club (BAYC) sticker launch was not just a cultural phenomenon in the Web3 world; it also generated significant revenue. According to a viral post, the sticker drop may have earned TON approximately $15.5 million from users purchasing Telegram Stars to access the sticker pack.

The financial breakdown reveals that entry to the BAYC sticker pack required 5555 Stars, which is roughly equivalent to $100. The drop attracted 310,000 interested users. Even if only 50% of these users made a purchase, that would amount to 155,000 people. The calculation is straightforward: 155,000 users multiplied by $100 per purchase equals $15.5 million. This revenue was generated solely from the purchase of Stars tied to the sticker release.

As of June 20, 2025, the price of TON is $2.97, showing minimal movement over the past week. The price action indicates clear consolidation between strong support at $2.85 and resistance at $3.50. Despite the excitement surrounding the BAYC drop and the growing activity within the Telegram ecosystem, the token has not made a decisive breakout.

The 200 Exponential Moving Average (EMA) on the 4-hour chart is sloping downward, currently around $3.09, acting as dynamic resistance. TON’s inability to reclaim this moving average suggests limited short-term bullish momentum. The Relative Strength Index (RSI) is hovering around 46.70, indicating neutral momentum—neither oversold nor overbought. There is also no clear divergence present, further confirming that TON is in a waiting phase.

Until TON breaks above $3.50 or drops below $2.85, traders can expect more sideways movement. A move outside this range will likely set the tone for the next major trend. The consolidation phase suggests that while the BAYC sticker drop was a financial success, it has not yet translated into significant price movement for TON. The market appears to be waiting for a clearer signal before making a decisive move.