Bath & Body Works Tests New Scents Amid Shares Lagging Recent Years
ByAinvest
Friday, Feb 6, 2026 4:27 am ET1min read
BBWI--
Bath & Body Works has introduced new products, including a dermatologist-approved moisturizing hand soap, rose-themed fragrance range, and fine fragrance mists inspired by luxury scents. The company aims to test different price points and consumer preferences ahead of Valentine's Day. These launches align with themes of skin health, wellness-focused fragrance, and affordable-luxury scent, and could drive customer traffic, basket size, and brand loyalty.
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