Bath & Body Works sees India as second-fastest growing market

Bath & Body Works has seen significant growth in India, doubling in size every five years and ranking among the company's top five priority markets. The brand is investing in innovation, focusing on elevated fragrances, enhanced body care formulations, and more sensorial experiences. India is the second fastest-growing market for the US-based personal care and home care fragrance brand, with a presence across 25 cities and plans to expand to secondary cities with new formats.