Bath & Body Works Debuts Disney Villains-Inspired Fragrance Collection

Bath & Body Works has launched a new Disney Villains-inspired fragrance collection featuring scents inspired by Maleficent and the Evil Queen. The collection will be available in domestic and international stores starting September 3, with loyalty members able to shop early on August 26 and 27. This marks the next step in the company's partnership with Disney, which aims to create culturally resonant moments and global product launches.

Bath & Body Works (NYSE: BBWI) has announced the launch of its new Disney Villains-inspired fragrance collection, marking the next chapter in its successful partnership with Disney. The collection, set to debut in domestic and international stores on September 3, 2025, features scents inspired by iconic Disney villains Maleficent and the Evil Queen. Loyalty members will have early access to shop the collection online and in stores on August 26 and 27 [1].

The new fragrance line, which includes 39 products ranging from fine fragrance mist to candles and decorative accessories, captures the essence of these iconic characters. The Evil Queen-inspired fragrance, "Dark Red Apple, Vanilla Suede, Wicked Pear," evokes her dark allure and commanding presence, while the Maleficent-inspired scent, "Sinister Plum, Midnight Berries, Mystical Woods," conjures an aura of mystery and elegance [2].

This launch follows the successful release of Bath & Body Works' Disney Princess Collection and is part of the company's strategy to create culturally resonant moments and expand its global reach. The collection will be available to shop for Bath & Body Works loyalty members on August 26 and 27, and for all customers on September 3, 2025 [1].

The collaboration between Bath & Body Works and Disney aims to deliver powerful experiences that evoke emotion and spark imagination through fragrance. The partnership is expected to continue with more character-inspired fragrances planned for future releases [2].

References:
[1] https://www.facebook.com/doctordisney/posts/well-wella-new-disney-villains-line-is-coming-later-this-year-from-bath-body-wor/1192543786250558/
[2] https://www.stocktitan.net/news/BBWI/bath-body-works-debuts-new-disney-villains-inspired-fragrance-4uqtojkxp7ap.html