Bark Air’s Concierge Tames Chaos of International Pet Travel

Bark Air, the pet-centric airline launched by BARK, Inc., has expanded its offerings with the introduction of the Companion Concierge, a luxury travel-planning service for dogs. The service, which complements Bark Air’s premium air travel, addresses logistical challenges faced by pet owners, including international paperwork, vet appointments, and pet-friendly accommodations. The concierge team, often composed of veterinary technicians or animal care professionals, handles end-to-end planning, from itinerary creation to on-the-ground care during vacations. For instance, a family from the East Coast recently utilized the service to ensure their dog enjoyed a week-long stay at a resort in Orange County, with a dedicated concierge organizing daily walks, park concerts, and beach outings.

Pricing for the Companion Concierge begins at $500 for an hour-long consultation and itinerary creation, with additional fees for services like dog chaperones ($1,000 minimum) and chauffeured rides ($350). Customers who book flights with Bark Air receive a $500 credit toward the concierge fee. The airline reported $6 million in revenue during its first year of operation, with $2 million in revenue from BARK Air in Q3 2025. This growth reflects a broader shift in pet ownership, where 90% of pet parents travel with their dogs, and 58% prioritize pet-friendly travel options.

The service’s expansion underscores BARK’s pivot from a novelty airline to a holistic pet hospitality brand. Beyond flights, the concierge offers curated city guides, dog-welcoming hotels, and local vendor partnerships, including veterinarians and groomers. Bark Air’s president, Mike Novotny, emphasized the emotional value of the service, noting that the “cost of leaving a dog behind” is a significant market driver. The airline’s revenue from air travel, which includes flights from New York to London or Los Angeles, ranges from $6,000 to $12,000 one-way.

Customer feedback highlights the stress-free experience, with testimonials praising seamless customs procedures and personalized care. One user noted the ability to bring a dog’s bed and toys on flights, while another described the check-in process as “5 stars plus”. The service also includes on-demand chaperones who accompany dogs on flights or during stays, ensuring they receive attention even when owners are unavailable.

Market analysis indicates strong potential for pet-centric travel. The American Pet Products Association reports that 44% of pet owners spend more on their pets than on themselves, and the global pet-friendly hotel market is projected to reach $3.32 billion by 2029. BARK’s parent company, which reported $126.4 million in Q3 2025 revenue, has positioned itself to capitalize on this trend by integrating luxury services into its offerings. While the company operates at a net loss, its adjusted EBITDA improved by $4.9 million year-on-year, reflecting strategic cost management and revenue diversification.

Bark Air’s Companion Concierge represents a strategic response to the growing demand for pet-first travel. By addressing logistical barriers and emphasizing personalized care, the service aligns with the emotional and economic priorities of modern pet owners. As the market evolves, BARK’s focus on combining air travel with ground-level hospitality positions it to redefine pet-friendly luxury travel.

Source: [1] Concierge Services – BARK Air (https://air.bark.co/pages/concierge-services) [2] Pet parents are spending thousands to plan their dog’s ... - Fortune (https://fortune.com/2025/09/24/pet-parents-spending-thousands-luxury-concierge-dog-bark-air/) [3] Bark Air Launches Travel Concierge Service for Dog Owners - AFAR (https://www.afar.com/magazine/bark-air-launches-travel-concierge-service-for-dog-owners) [4] BARK Air's New Service: The Companion Concierge for Dog Lovers (https://resident.com/vehicles-and-transportation/2025/08/19/bark-air-expands-its-vision-with-the-companion-concierge) [6] BARK’s new airline hits $2 million in revenue in previous quarter (https://globalpetindustry.com/news/barks-new-airline-hits-2-million-in-revenue-in-previous-quarter) [7] BARK Announces Q3 Fiscal Year 2025 Financial Results (https://theretaildata.com/bark-announces-q3-fiscal-year-2025)