Barclays Lowers Salesforce Price Target to $316

Monday, Aug 18, 2025 8:18 am ET1min read

Barclays lowered its price target on Salesforce to $316 from $347, citing solid end demand and lower stock valuation levels. However, the firm notes that uncertainties around artificial intelligence remain. The analyst maintains an Overweight rating on the shares.

Barclays has recently revised its price target for Salesforce, Inc. (CRM), lowering it to $316 from $347. The financial services firm cited strong end demand and lower stock valuation levels as the primary reasons for the adjustment. Despite this, the analyst maintains an Overweight rating on the shares, indicating a bullish outlook on the company's prospects.

Salesforce, a leading provider of customer relationship management (CRM) technology, has been at the forefront of integrating artificial intelligence (AI) into its platform. The company's Agentforce platform enables organizations to leverage AI and data to drive customer success. While the integration of AI has been a key driver of growth for Salesforce, uncertainties surrounding the technology remain a significant factor for analysts.

Barclays' revised price target reflects a cautious but optimistic view of Salesforce's future. The firm acknowledges the potential of CRM as an investment but also notes the importance of AI adoption rates, margin sustainability, and capital allocation flexibility in determining the company's long-term value. Salesforce's strategic pivot toward agentic AI and its ecosystem-wide AI integration position it as a holistic digital labor enabler, potentially offering substantial upside for investors willing to navigate near-term volatility.

Investors should closely monitor AI adoption rates, margin trends, and capital allocation decisions to assess Salesforce's performance. The company's ability to redefine ROI through agentic AI, coupled with activist-driven margin improvements, positions it to outperform in a digital labor era. However, competitive pressures from Microsoft's Dynamics 365 and SAP's AI solutions, as well as ESG risks, could pose challenges to Salesforce's growth trajectory.

In conclusion, Barclays' price target revision reflects a nuanced view of Salesforce's prospects. While the company's AI-driven transformation offers significant upside potential, investors must carefully consider the risks and uncertainties associated with AI adoption and competitive pressures. For those willing to navigate near-term volatility, Salesforce's focus on agentic AI and digital labor could unlock substantial value.

References:
[1] https://www.cnbc.com/quotes/CRM
[2] https://finance.yahoo.com/news/salesforce-crm-price-target-cut-223433434.html
[3] https://www.ainvest.com/news/salesforce-ai-driven-transformation-margin-strategy-reassessing-long-term-volatility-2508/

Barclays Lowers Salesforce Price Target to $316

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