Barclays Lowers Jamf Price Target to $10 Amid Positive Outlook

Monday, Jul 21, 2025 6:45 am ET1min read

Barclays has revised its price target for Jamf Holding (JAMF) from $15 to $10, while maintaining an Equal Weight rating. The firm expects robust Q2 results and potential increases in guidance for Jamf. The average target price for Jamf Holding Corp is $17.20, with an average brokerage recommendation of 2.2, indicating "Outperform" status.

Jamf (NASDAQ: JAMF), a leading provider of Apple device management and security solutions, has announced a strategic reinvestment plan aimed at driving long-term growth and improving operational efficiency. The initiative, which follows a comprehensive systems update, reallocates resources to focus on high-growth areas and enhance shareholder value.

The key components of the plan include:

1. Go-To-Market Enhancement: Jamf will realign its go-to-market organization to focus on high-growth areas such as Enterprise and SMB solutions. This includes increasing investments in Enterprise customers to drive higher growth, stronger retention, and greater return on investment. Additionally, the company will simplify its approach to SMB, scaling through the channel and developing more automated customer solutions to improve operational efficiency.

2. AI Investments: Jamf is accelerating investments in AI capabilities to enhance the customer experience and drive productivity. The company aims to deliver AI- and automation-driven solutions across the organization.

To facilitate these changes, Jamf will reduce its workforce by approximately 6.4%. The reduction, primarily affecting go-to-market and other functions, is expected to incur charges of $11.0 to $12.5 million. The company anticipates that the majority of these charges will be incurred in the third quarter of 2025, with the plan's execution substantially complete by the end of the fourth quarter.

Jamf expects its Q2 2025 financial results to exceed the high end of previously issued guidance ranges. The company's guidance for the second quarter of 2025 includes total revenue of $167.5 to $169.5 million and non-GAAP operating income of $29.5 to $30.5 million. More details about the strategic reinvestment plan and its financial impact will be shared during the company's earnings call on August 7, 2025.

Barclays has recently revised its price target for Jamf Holding (JAMF) from $15 to $10, maintaining an Equal Weight rating. The firm expects robust Q2 results and potential increases in guidance for Jamf. The average target price for Jamf Holding Corp is $17.20, with an average brokerage recommendation of 2.2, indicating "Outperform" status.

References:
[1] https://www.quiverquant.com/news/Jamf+Announces+Strategic+Reinvestment+Plan+to+Enhance+Growth+and+Operational+Efficiency

Barclays Lowers Jamf Price Target to $10 Amid Positive Outlook

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