Bank of America (BofA) has reached a significant milestone in its consumer investment business, with assets surpassing $500 billion this year. The company, which launched its consumer investment platform in 2010, aims to double its assets every five years and is on track to reach $1 trillion in the next five years. Aron Levine, BofA's president of preferred banking, expressed confidence in the company's ability to achieve this goal, citing the doubling of assets every five years as a consistent trend.

BofA's consumer investment growth can be attributed to several factors, including the expansion of its consumer investment business, increased consumer savings and spending, and the opening of new branches. The company has also seen a significant increase in Gen Z and millennial clients, with nearly 33% of consumer investment accounts held by these generations. This demographic shift has contributed to the growth of consumer investment assets, as these clients have become more active in investing.

To reach its $1 trillion consumer investment goal, BofA plans to continue expanding its consumer investment business and opening new branches. The company also aims to attract and retain more Gen Z and millennial investors by offering digital-first experiences, a commitment to sustainability, and low-cost investment platforms. By catering to the preferences of these generations, BofA can build lasting relationships with these investors and help them achieve their financial goals.

BofA's consumer investment growth is a testament to the company's commitment to sustainable growth and innovation. By offering a wide range of investment options and catering to the needs of different generations, BofA has been able to attract and retain a large number of consumers. As the company continues to expand its consumer investment business and open new branches, it is well-positioned to reach its $1 trillion goal in the next five years.